StockX Signs on as a TwitchCon 2022 ‘Presenting Sponsor’

Published Jul 13, 2022 - Company News

– 10th annual community event kicks off in Amsterdam July 16-17, heads to San Diego in October – 

StockX, a trusted global platform for consuming and trading current culture products, today announced its global sponsorship of TwitchCon, the largest community event hosted by Twitch. Spanning brand activations, creator partnerships, social giveaways, and Twitch livestreams, StockX’s presenting partnership marks the first time the brand has appeared at the interactive livestreaming service’s global community event. Kicking off July 16-17 in Amsterdam, TwitchCon-goers – as well as those tuning in live from home – will have the opportunity to interact with many of their favorite Twitch streamers and experience the convergence of gaming, technology, and fashion through curated creator outfits selected by StockX using items available on the platform. 

StockX will also host an immersive booth experience that will feature a range of programming over the course of the weekend-long event. Twitch streamers from Farbenfuchs to Ebonix will be on hand to interact with attendees and take part in livestreams for the audience to view. The booth will also be home to product displays, interactive discussions, and more. The activation comes on the heels of StockX’s recent introduction of a global brand platform anchored by the idea of owning it. The new campaign centers itself around self expression and inner confidence, and attendees will have the chance to explore its physical manifestation for the very first time at TwitchCon Amsterdam. Booth programming details for are as follows:  

  • Saturday, July 16: 
  • Sunday, July 17: 
    • 12 – 1 PM: Ebonix Twitch Stream
    • 1:30 – 2:30 PM: jakenbake Stream 
    • 3 – 4 PM: koji Twitch Stream

“The rise of gaming culture has unlocked a whole new level of creativity in how we connect, create, and consume. We’ve made it a priority to leverage services like Twitch, where creators are authentically building communities around gaming, fashion, and culture, to engage with our customers,” said Deena Bahri, StockX CMO. “Much like StockX, Twitch is a service known to encourage self-expression and individuality among its community, which not only makes TwitchCon the perfect vehicle through which to connect with our community offline, but also a fitting forum for the first IRL extension of our newly launched brand narrative around the importance of owning exactly who you are.” 

Lou Garate, Head of Global Sponsorship Sales at Twitch said, “TwitchCon is the jewel event where our loyal, hard to reach communities that have formed and flourished digitally around shared passions, come together to make memories like no other. TwitchCon is the single greatest physical manifestation of the magic of Twitch, where our influential streamers, brand partners and community gather to learn and celebrate all things Twitch. As a presenting sponsor, StockX will be at the heart of the action at TwitchCon this year, and tap into the power of our community by co-creating content with Twitch creators and the wider community, and sharing their mutual passion for fashion, gaming and culture.”

The sponsorship will continue throughout the year and culminate at TwitchCon San Diego, October 7-9, where StockX will be the sponsor of the Kappa Cabana Lounge. The experience will include a series of discussions with streamers, meet-and-greets, and photo opportunities. For more information and the full list of programming for TwitchCon Amsterdam, check out StockX and Twitch

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About StockX 

StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles and trading cards. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers Sony, Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs more than 1,500 people across offices and 11 authentication centers around the world. Learn more at www.stockx.com

About Twitch

Launched in 2011, Twitch is an interactive livestreaming service and global community that comes together every day to create unique, live, and unpredictable experiences from the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.