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StockX has teamed up with Revlon and award-winning music superstar Megan Thee Stallion to release a limited-edition makeup set. The ‘Hot Girl Sunset’ collection includes a makeup pouch featuring the Hot Girl Sunset eyeshadow palette, false lashes and Super Lustrous THEE GLOSS. Available exclusively on StockX starting tomorrow, July 28 at 12 PM EST, the collection marks StockX’s first-ever DropX release with a makeup brand.
DropX is a direct-to-consumer product release method that offers brands the opportunity to release exclusive products directly to StockX’s global audience. StockX launched the innovative product release method in August 2020 to amplify and support brands and creators around the world who are at the forefront of current culture.
“We knew immediately that StockX was the ideal platform to launch this one-of-a-kind collection with Megan Thee Stallion,” said Chandra Coleman Harris, GM of Revlon. “Given the palpable excitement around Megan, we wanted an unexpected launch model to match it. StockX is at the center of culture so the synergies between our brand DNA, her fans, and StockX’s dynamic marketplace aligned perfectly.”
“Much like StockX, Revlon has a rich history of innovation, which is particularly remarkable for a company nearing its centennial,” said Deena Bahri, CMO at StockX. “Launched in close collaboration with Megan Thee Stallion — a trailblazer in her own right — this DropX once again reinforces our commitment to unlocking access to of-the-moment products across a wide range of categories, and to amplifying brands and creators that share in our mandate to offer our customers equal opportunity to self-expression.”
The hyper-limited product release is limited to 450 sets available exclusively on StockX while supplies last. Starting at $40, the DropX demand-pricing model means that Megan’s most engaged and active fans will have access to the best price.
More information on the Revlon x Megan Thee Stallion Hot Girl Sunset Collection:
To get your hands on this hyper-exclusive collaboration, head to https://stockx.com/lp/revlon-megan-thee-stallion-dropx/ on July 28 at 12 PM EST.