Big Facts: The Nostalgia Market

A nostalgia-fueled collectibles boom is playing out in real time on StockX — everything from sports trading cards to Pokémon products to LEGO sets are making major moves on the secondary market. Many of the best-selling collectibles on StockX have clear ties to childhood memories shared by millennials and Gen Zers alike. After a year of transformative change and disruption, it’s not surprising that a record number of consumers want to reconnect with an earlier era. Here, we explore the nostalgia-collectible connection and reveal the hottest categories within this growing space.

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