Today, StockX announced a ‘Campaign for a Cause’ in partnership with Xbox and adidas benefitting Gamers Outreach, a charity that empowers hospitalized families through video game play. Launching October 21 through October 23, StockX customers can donate $10 for a chance to win one of 20 pairs of the exclusive new adidas Originals by Xbox sneaker — the Xbox 20th Forum Tech. This is the first sneaker drop to celebrate the 20th anniversary of Xbox. To view the official rules for entry, visit StockX.
“We’re seeing more StockX customers favor products and brands that have a presence in both the digital and physical worlds, and this collaboration between adidas and Xbox not only appeals to that preference but also speaks to the convergence of fashion and gaming culture more broadly,” said StockX VP of Cultural Marketing, Tom Woodger. “Through this partnership, we’re unlocking access for the values-driven, next gen consumers fueling this shift and giving them the opportunity to donate to a more than worthy cause in Gamers Outreach.”
Available exclusively to the public on StockX, the shoe features translucent green details inspired by the special edition release of the original Xbox console for the launch of Halo: Combat Evolved in 2001, marking the first-ever generation of gaming at Microsoft. Balancing nostalgia and modern technology, the adidas Forum Tech design celebrates the last 20 years of Xbox and looks ahead to the limitless future of gaming. To learn more about the Xbox and adidas console-inspired sneaker collaboration, check out Xbox Wire.
“We’re thrilled to partner with StockX to release our first-ever official Xbox branded adidas sneakers,” said James Monosmith, Senior Sales & Marketing Manager of the Xbox Consumer Product Division. “StockX is the go-to platform for Gen Z consumers and this generation is at the center of the growth and evolution of gaming. There was no better partner to help celebrate our 20th anniversary with our fans and support Gamers Outreach, an organization that shares our passion for play and building a better world through gaming.”
The ‘Campaign for a Cause’ runs from Thursday, October 21, 2021 @ 12PM EST through Saturday, October 23, 2021 @ 11:59AM EST. To learn more about the partnership and make a donation, please visit: http://stockx.com/lp/adidas-xbox-20th-forum-tech.
