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From Analog Shift founder, and Doxa authority James Lamdin. Read his full thoughts on this watch right here.
During the design and development period for the initial run of co-branded pieces, a small batch of Sub 300 models were produced with a full-color (black and yellow) Aqua-Lung logo. During testing, this design was ultimately scrapped in favor of a simpler outline-only version for reasons of legibility. These outline-only versions reached regular production and were used on subsequent versions of the Sub line into the 1970s. The early fully colored logo versions were made in a very limited quantity, but a handful reached retailers and were sold to the public. Dubbed the “Black Lung” by collectors, it is estimated that only a few pieces or ever reached private hands, and are today considered the “Holy Grail” of DOXA collecting.
Today, DOXA still produces high-quality diving watches with an unprecedented respect and engagement with the collector community, and has a long-standing tradition of issuing special limited editions in response to consumer demand. As such, 2017 saw the introduction of a limited run of pieces paying homage to the original Sub 300 models introduced half a century earlier. Paying close attention to the original versions, DOXA released a special tribute to the highly desirable original variant in the form of the DOXA 50th Anniversary Sub 300 “Black Lung”, which sold out in less than 24 hours.