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Founder Kihachiro Onitsuka began Asics in 1949 in Kobe, Japan. The brand name is an acronym that conveys ideas about the health of the body and the soul. 더 보기
Although Asics began as a company focused on crafting basketball shoes, Onitsuka recognized the need to bring quality athletic footwear to other markets. JELENK, GTO, and Onitsuka Tiger forged a partnership to become what is known today as the Asics Corporation. Asics shoes continue to grow and innovate as times change. Ronnie Fieg, owner of his own lifestyle brand and a prominent figure in the footwear industry, has designed many of the top-selling sneakers under the Asics brand. Sneaker silhouettes such as the ASICS Gel-Kayano 5 Ronnie Fieg Oasis in White/Red Gold incorporate modern technological advancements while maintaining classic sneaker lines. The popular Gel-Kayano 5 360 Awake NY Silver is part of a collaboration between Asics and Angelo Baque, another prominent designer. The company re-issued a full product run of ASICSTIGER sneakers starting in 2015 as a way to meet the demands of sneaker fans who expressed great interest in living the sports lifestyle every day.