{"id":2494,"date":"2015-02-20T14:36:00","date_gmt":"2015-02-20T19:36:00","guid":{"rendered":"https:\/\/stockx.com\/sneaker-blog\/?p=2494"},"modified":"2016-04-29T12:31:57","modified_gmt":"2016-04-29T16:31:57","slug":"yeezy-boost-madness-before-the-next-drop","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/fr-ca\/yeezy-boost-madness-before-the-next-drop\/","title":{"rendered":"Yeezy Boost Resell Madness Before the Next Drop"},"content":{"rendered":"

With news that more Yeezys may be coming tomorrow and at various other times over the next month, now seemed like a good time to review the resell results to date.<\/p>\n

Campless has always been known for three things:\u00a0 sneakerhead data, sneakerheaddata and #sneakerheaddata.\u00a0\u00a0 Of the many things not listed, data visualization is perhaps the one that we regret the most.\u00a0 With all the great data we have, analyses we perform and insights we extract, the true power of our work continues to be limited by the latest updates to WordPress and MS Office.\u00a0 And let’s be clear here:\u00a0 we’re pretty damn good with Powerpoint.\u00a0 But I could be sucked into my computer screen and control the entire Powerpoint universe from inside the program like Flynn from Tron, and we’d still never have charts like The Evolution of Western Dance Music<\/a> (do yourself a favor and click that).<\/p>\n

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So when we were asked to work with High Snobiety and learned that they’d be putting some proper designers to the task, we were very excited.\u00a0 Yesterday they posted the result of that work, which can be seen HERE<\/a>.\u00a0 And now that the world has seen a different take on the presentation of our data, we thought it would be funny to show how our charts compare (or don’t) with the\u00a0excellent work accomplished by the High Snobiety team, side by side for the exact same set of data.<\/p>\n

First up, where are Yeezys selling:<\/p>\n

\"Campless-Adidas-Kanye-Yeezy-Boost-750-Auctions\"<\/a><\/p>\n

 <\/p>\n

\"kanye-yeezy-resell-price-11-864x576\"<\/p>\n

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 <\/p>\n

Next, launch weekend resell recap:<\/p>\n

\"Campless<\/a><\/p>\n

\"kanye-yeezy-resell-price-3-864x576\"<\/a><\/p>\n

A discerning eye may have caught the fact that these two charts actually have different numbers.\u00a0 That’s because we have since updated the weekend launch statistics based on new data released by eBay.<\/p>\n

Third, Yeezy Boost impact on eBay activity for Nike Yeezys:<\/p>\n

\"Campless-Adidas-Kanye-Yeezy-Boost-750-Nike-Daily\"<\/p>\n

\"kanye-yeezy-resell-price-2-864x576\"<\/a><\/p>\n

Regardless of the different ways to present this, this is actually a fascinating chart.\u00a0 The Yeezy Boost had a significant impact on the secondary market for Nike Yeezys, but in two, opposite ways.\u00a0 On one hand, there was a big increase in LISTINGS of Nike Yeezys.\u00a0 This would imply that many people think this is the best time to sell.\u00a0 On the other hand, there was a big increase in SALES, implying others thing this is the right time to buy.\u00a0 Interesting market dynamics at work here.\u00a0 Kinda feel like I’m inching towards a Nobel Prize for Economics, but don’t want to jinx it by saying out loud.\u00a0 (Seriously though, Nobel committee, check this shit out, dogs.\u00a0 Our analysis of how Nike leverages the secondary market for its benefit<\/a> is straight fiya.)<\/p>\n

Finally, a timeline of key Yeezy Boost events leading up to launch weekend:<\/p>\n

 <\/p>\n

\"Campless-Adidas-Kanye-Yeezy-Boost-750-Timeline\"<\/p>\n

 <\/p>\n

\"kanye-yeezy-resell-price-040-864x576\"<\/a>You’ll notice they dropped our attempts at humor.\u00a0 I guess they don’t think we’re very funny \ud83d\ude41<\/p>\n

Taken as a whole, its important to remember that there are pros and cons to any chart and, to the extent you want to go deep on this topic, just Google “chartsmanship”.\u00a0 But I’d like to point out what I think are the most salient differences between our charts:<\/p>\n

1.\u00a0 Their charts are prettier.<\/p>\n

2.\u00a0 Our charts are easier to read.<\/p>\n

Another way to put it might be that their charts were made by Justin Long, and our charts were made by John Hodgman.<\/p>\n

But that’s really it.<\/p>\n

As sneaker designers get better at data visualization, and data visualization experts work with more sneaker data, those two qualities will merge, and Flynn will finally get out of Tron.<\/p>\n

THAT ENDS THE COMPARISON PORTION OF THIS EXHBIT.\u00a0 Please move forward through the double doors to return to your regularly curated experience.<\/strong><\/span><\/p>\n

You thought that’s all the data you were getting?\u00a0 Aw.\u00a0 Silly you.\u00a0 Of course we have more data.<\/p>\n

Here’s a few other cuts we decided to look at:\u00a0 sales by day and eBay sellers:<\/p>\n

\"Campless<\/a><\/p>\n

Key Insights:<\/p>\n