StockX recently sat down with New York native, Eric Emanuel, to discuss his ComplexCon Pop-Up, the story behind his brand, and working with his idol, Allen Iverson.<\/p>\n
This interview has been lightly edited for length and clarity.<\/em><\/p>\n I was going to college at FIT [Fashion Institute of Technology] in the advertising and marketing program. I had some internships and it just wasn\u2019t really for me. I got an internship at Tommy Hilfiger, who is actually from the same small town I\u2019m from, and through family, I was able to get the internship. Growing up, Tommy Hilfiger was someone I looked up to- he gave me that \u201cyou can do it too\u201d feeling. So I started making these snakeskin jerseys and that just snowballed into A$AP Rocky, Fabolous, and Travis Scott wearing them. Pretty much everyone in hip-hop had them on so I ran with the snakeskin jersey thing for a while. Moving on from the jerseys, I wanted to figure out something that I could actually wear like everyday basketball shorts. So I started with the Chicago Bulls silhouette. It was bulky, it was heavy, it was beautiful, but it wasn\u2019t really an everyday short for me so I made what is now the \u201cbasic short\u201d which is the most simply refined short in the world in familiar colors. I did the first \u201cbasic short\u201d in 2017, it didn\u2019t really get traction until 2018 when Post Malone, Justin Bieber, and everyone started wearing it.<\/p>\n <\/p>\n <\/p>\n <\/p>\nCan you give us the SparkNotes’ version of how you got to where you are now?<\/b><\/h2>\n
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