Sneakers - August 28, 2014

Sneakerheads spend 10% of income on kicks

As you may know, we’ve been running the Sneakerhead Survey in an attempt to learn more about our community.  If you haven’t taken the survey yet, please do. It only takes five minutes and you’ll earn good release day karma.  We’ve received around 1200 respondents so far and have started to share preliminary insights, including average age and number of pairs owned.

Today we’d like to share an obvious, but now proven, fact:  sneakerheads spend too much money on sneakers.  More specifically, they spend a disproportionately high percentage of their income on kicks.  Sure, you see The Perfect Pair with a new pair of heat every day, but he’s got more money than you!  Kenny G is a world class jazz saxophonist with a net worth of $48 million.

What?  Different Kenny G?

Oh, really?  What’s this one do?

Owns a casino?  Well, that’s legit, too.  Definitely explains the sick collection.

The point is:  If you work at Kenny’s casino, you probably shouldn’t be trying to cop the same way as your boss.  Find someone else to emulate on Instagram.

(A related point is:  Holy crap, the jazz Kenny G has a net worth of $48 million!  That’s crazy.)

So where were we?  Sneakerheaddata, that’s right:

The average sneakerhead (not in school) makes $46k a year and spends $314 a month on sneakers.

$46k a year clears about $3k a month.  $314 is 10%.

Is that a lot?  Sure seems like it.

General rule of thumb is 30% of your income should go to housing and 10% for food.  Perhaps this explains why Pete Forester has chosen sneakers over eating.

Here’s an overly simplistic chart which is completely unnecesary to understand this stat, but seemed like a good way to make fun of these pants kids wear these days:

Campless 10 percent on kicks 082714 v2

What do you think?  Is 10% too much to spend on kicks?  What percentage do you spend?  Take the survey and let us know.