If you were to bet that a New York City-based streetwear brand and Coca-Cola would team up to create an instant sellout capsule of Hawaiian style clothing 10 years ago, we don’t know how many people would’ve believed you. But now, with Ronnie Fieg at the helm of some of the greatest collaboration capsules, anything is possible. This is the fourth time in four years that Kith and Coca-Cola have gotten together and they’ve never disappointed. Released with the Spring/Summer 2019 collection is the Kith x Coca-Cola Hawaiian Camp Button Up Black.
Fieg believes that while they don’t intersect on products typically, that doesn’t mean that their values and brand missions don’t align. It truly is a great mindset to have. This time around the retro-Hawaii capsule takes a lot of influence from surf culture from the ‘50s/’60s.
This shirt is plastered with different Coke and Kith logos and the state of Hawaii and flowers all over the black base. But this isn’t your average Jimmy Buffet button-up.
The Kith x Coca-Cola Hawaiian Camp Button Up Black released on August 9, 2019, at an original retail price of $160.
