Multi-talented fashion designer Virgil Abloh launched a capsule collection of assorted home goods with Ikea, aimed at the youthful, “20-something” consumer. Swedish design giant Ikea, adored by celebrity A-listers from Kanye West to Jennifer Lawrence, has been a great fit for Abloh’s style. This is the Off-White Ikea Still Loading Rug Multi.
Despite the target market being the millennial, the collaboration is perfectly suited to anyone looking to amp up their home furnishings but wants to balance their desire for design with a need to stay within their budget.
In the fall of 2018, the collaboration spawned four limited-edition rugs. Among them, one of the most popular was this Off-White Ikea Still Loading Rug Multi rug that mimics a pixelated image loading, one half in color while the remainder is in white, to suggest a blank screen one encounters with a janky WiFi connection. While details of the full release are still incoming, the rugs are expected to retail for between $91 and $263.
