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Streetwear

StockX Adds Streetwear, starting with Supreme, to the World’s First ‘Stock Market of Things’

– The Detroit-based secondary market platform, which started with sneakers and
later added watches and handbags, now has four product categories in the ‘new luxury’ marketplace –

October 17, 2017 [DETROIT] – StockX, the world’s first online ‘stock market of things’
for high-demand consumer products, announced today that it has added a streetwear
vertical to further refine its concept of ‘new luxury.’  Streetwear joins sneakers, watches,
and handbags as StockX’s fourth vertical that can be bought or sold anonymously on
the StockX platform.

The initial streetwear launch will exclusively feature Supreme, the world famous brand
out of New York. Other brands, including A Bathing Ape (BAPE), Kith, and Off-White,
will be added at a later date. More than three thousand Supreme products are now live
on StockX.

The streetwear team is led by Rob Gonzales, a professional streetwear reseller who
has more than 15 years’ experience in the industry. Joining Rob are a team of experts
who specialize in authenticating streetwear apparel and merchandise.

“Supreme is the biggest name in streetwear and has ascended to one of the top names
in fashion, period,” said Gonzales. “Supreme products are extremely limited and sold
exclusively through Supreme’s own sales channels, so purchasing at retail price is
essentially impossible. At StockX, our goal is to provide a dead-simple method for
buying and selling authentic streetwear products at a market price with complete
visibility and authenticity – something that, until today, simply did not exist.”

“Streetwear has been on the ‘stock market of things’ roadmap since day one,” said
StockX CEO and co-founder, Josh Luber, “and our sneaker customers have been
asking for it for almost as long. We are thrilled that we have landed the kind of talent like
Rob Gonzalas and we are excited to bring our model to a new category which joins
sneakers, watches and handbags.”

As with every product category on StockX, there is only one simple page for each
streetwear product, whether you access the StockX platform from mobile or desktop.
This allows buyers and sellers to see every bid, every ask, detailed historical prices, and
real time sales reporting all in one place. All streetwear items bought and sold on
StockX will be certified as authentic at our StockX validation center, as is every item in
all categories that trade on the StockX platform.

StockX, which was founded by Luber, StockX COO Greg Schwartz, and Dan Gilbert,
founder and chairman of Quicken Loans and majority owner of the 2016 NBA Champion
Cleveland Cavaliers, has many high profile investors including Eminem, Mark
Wahlberg, Ted Leonsis, Tim Armstrong, Scooter Braun and Ron Conway. The
business launched in February of 2016, currently has more than 90 full time team
members, and is expected to pass $200 million in GMV run rate by the end of 2017.
For more information, visit: www.stockx.com

About StockX
Detroit-based StockX was launched in February 2016 and is the world’s first online
secondary market platform, known as “The Stock Market of Things,” that enables the
buying and selling of high-demand consumer products, including sneakers, watches,
handbags and streetwear. StockX connects buyers and sellers using similar systems
and protocols as the world’s stock markets – allowing anonymity and providing, real-
time market pricing for participants to easily buy or sell with the full knowledge and
transparency of a credible stockmarket. In addition, all products bought and sold on the
StockX platform are physically inspected and verified for authenticity at theby StockX
validation center. The StockX exchange also supplies in-depth market analysis,
individual portfolio tracking, historical sales and volume metrics. The innovative and
community-minded ecommerce business has achieved various milestones since its
founding. In January of 2017, Nike released LeBron James’ first retro sneaker directly
onto StockX, ahead of retail channels. StockX TV, the company’s ‘Mad Money for
sneakers’ web series, began airing in April of 2017. In September of 2017 StockX
teamed with Eminem to raise almost $440K for hurricane relief.

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