September 19, 2017

StockX, Eminem, & World’s Biggest Celebrities Giving Away Rare Sneakers to Raise Money for Hurricane Relief

Detroit-based StockX launches campaign today; Eminem’s Marshall Mathers Foundation will match donations made in support of hurricane relief

September 19, 2017 [DETROIT] – StockX, the world’s first online “Stock Market of Things” for high-demand consumer products, today announced that it has partnered with hip hop icon and Detroit native Eminem to launch a hurricane relief campaign to aid victims of recent events in Texas and Florida.

Starting on Tuesday, September 19, everyone will be able to make $10 donation(s) at, the first $250,000 of which will be matched by The Marshall Mathers Foundation. For each donation made, eligible donors will be entered for the chance to win a pair of rare or expensive sneakers donated by celebrities, including — besides Eminem himself — Pharrell, LeBron James, Mark Wahlberg, Snoop Dogg, Virgil Abloh, DJ Skee, Steve Aoki, 2 Chainz, Don C, Jon Buscemi, Karlie Kloss, Gary Vaynerchuk, Stadium Goods, Emily Oberg, Russell Wilson, and Steph Curry.

“As we watched the tragic events unfold in Florida and Texas, we wanted to leverage our position as a leading marketplace for luxury consumer goods, to turn luxury items into true necessities,” said Josh Luber, CEO and Co-Founder of StockX.  “We’re also fortunate to have some famous friends — friends who immediately and unequivocally stepped up to help — and capped by Eminem’s generous decision to match, we are poised to raise a significant amount of money for hurricane relief.”

All proceeds raised from donations will directly benefit the Greater Houston Community Foundation Hurricane Harvey Relief Fund (GHCF) and Team Rubicon in support of hurricane response efforts.

How it Works

  • The StockX-Eminem Hurricane Relief Campaign runs from 12:00 p.m. EDT on Tuesday, September 19, 2017 through 11:59 p.m. PDT on Monday, September 25, 2017
  • To donate to this crucial cause, visit
  • Make one or more $10 donation(s) on any combination of the 17 pairs of listed rare, unique sneakers
  • There will be a total of 17 winners, one for every listed sneaker
  • 100% of proceeds raised from donations will be equally split between GHCF and Team Rubicon
  • Eminem’s Marshall Mathers Foundation will match the first $250,000 in donations 
  • Anyone can donate, but only residents of the United States who are 18 years or older are eligible to win a pair of sneakers
  • See the full rules, including how to enter without making a donation, and eligibility requirements at:

Sneakers Include

 1.    Eminem donated: Air Jordan 4 Eminem x Carhartt, box signed

2.     Pharrell donated: Adidas Pharrell HU NMD Pink (Friends & Family)

3.     LeBron James donated: LeBron 9 Watch The Throne

4.     Mark Wahlberg donated: Jordan Formula 23 Wahlburgers PE, box signed

5.     Karlie Kloss donated: Adidas Futurecraft 4D, 073/300

6.     Virgil Abloh donated: Nike Blazer Mid x Off-White, The Ten

7.    Snoop Dogg donated: Adidas Originals Superstar Bush with box (Friends & Family)

8.     2 Chainz donated: Ewing Athletics 33 Hi 2 Chainz, unreleased PE colorway, signed

9.     Russell Wilson donated: Nike Alpha Menace cleats, signed

10.  Steph Curry donated: Under Armour Curry 3 Low Obamas, with display case

11.  Steve Aoki donated: Two pairs of Adidas worn during his 2016 Summer Tour, signed

12.  Don C donated: Air Jordan 2 Just Don Beach set, with hat and pin, box signed

13.  Jon Buscemi donated: Air Jordan 10  Yellow Deerskin sample

14.  Gary Vaynerchuk donated: K-Swiss Classic 88 Horween Leather, signed

15.  Emily Oberg donated: Adidas NMD Pitch Black Friends & Family

16.  Stadium Goods donated: Air Jordan Do The Right Thing pack, signed by Spike Lee

17.  DJ Skee donated: Nike Air Max 90 Vikings Edition, signed by Stefon Diggs, Harrison Smith, Brian Robinson, Jeremiah Sirles, Jarius Wright, Jerick Mckinnon, and Kyle Rudolph of the Minnesota Vikings

For more details on the process, and more information about each sneaker, please visit

About StockX

StockX is the world’s first online “Stock Market of Things” for in-demand consumer products, including sneakers, watches and handbags. StockX connects buyers and sellers using the same methodology as the world’s stock markets — an anonymous live “Bid/Ask” market. All products are physically authenticated by StockX, allowing participants to focus on the transparency of data available — including real-time market pricing, in-depth market analysis, individual portfolio tracking, historical sales and volume metrics. StockX launched in February of 2016. StockX TV, its “Mad Money for sneakers” web series, began airing in April of 2017.

About The Marshall Mathers Foundation

Founded in 2003 by Eminem, the Marshall Mathers Foundation primarily provides funding for organizations focused on at-risk youth outreach and urban improvement throughout the United States, with an emphasis on programs based in southeastern Michigan.  Through its work with Carhartt, Inc. and Michigan State University’s Community Music School – Detroit, the foundation has helped create and fund The Verses Project. The first program of its kind, The Verses Project’s mission is to foster youth literacy through songwriting and music creation. 

About GHCF

Greater Houston Community Foundation (GHCF) is one of Houston’s largest grant makers and provides individuals, families, corporations, foundations, and advisors with the ability to reach beyond what they could have ever imagined to expand philanthropic impact. After receiving an overwhelming number of inquiries from citizens and companies who want to help, Mayor Sylvester Turner and County Judge Ed Emmett have established the Hurricane Harvey Relief Fund that will accept tax deductible flood relief donations for victims that have been affected by the recent floods. The Hurricane Harvey Relief Fund is administered by the Greater Houston Community Foundation, a 501(c)(3) public charity.

About Team Rubicon

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Team Rubicon is a nonprofit organization offering veterans a chance to continue their service by helping and empowering those afflicted by disasters, and also themselves. Programs and services are made possible by the support of individual donors, corporate partners, and the dedication of volunteers across the country. To join or support Team Rubicon’s mission, visit