TAG Heuer has been teasing a new Autavia in the weeks leading up to Basel, leading some of us to believe a new Autavia chronograph would be presented. We were wrong. TAG Heuer instead released a new family of time and date Autavia watches called the Isograph. This really is a family, with loads of options around case, dial and bezel colors as well as strap choices.
The Isograph is a pilot’s watch of sorts (aviation is half of the Autavia, after all), and features large Arabic hour numerals around the dial, and broadsword hands against which time can be read. There’s a thin rotating bezel made of ceramic present with triangle at 12 o’clock and minute demarcations around the entire length.
The case is 42mm in diameter and is offered in either bronze or steel. The straight lugs are tapered and brushed, with a polished chamfer down their edge. It’s a handsome case that lends a timeless look to the watch overall. The dial is offered in 5 different colors (black, blue, grey, brown, and green) and fades from dark to light at the center. The TAG Heuer shield resides at 12 o’clock, taking up a bit of real estate and provides an off-period (‘70s meets ‘90s) look to the dial design.
Inside the Isograph you’ll find the automatic Caliber 5, complete with carbon hairspring. It is chronometer certified and provides a date complication visible at 6 o’clock on the dial. The downside? It’s got a mere 38 hours of power reserve.
Pricing for the TAG Heuer Autavia Isograph will start at $3,500, putting it squarely in Tudor Black Bay and IWC Spitfire territory.