{"id":1082,"date":"2014-03-31T06:27:56","date_gmt":"2014-03-31T06:27:56","guid":{"rendered":"http:\/\/sneakerheaddata.wordpress.com\/?p=1082"},"modified":"2015-12-17T14:28:53","modified_gmt":"2015-12-17T19:28:53","slug":"sneakerhead-influence-instagram-top-12","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/sneakerhead-influence-instagram-top-12\/","title":{"rendered":"Sneakerhead Influence \u2013 Instagram Top 13"},"content":{"rendered":"

In our first two reviews of sneakerhead influence we analyzed the Top 33 overall<\/a> across Facebook, Twitter and Instagram, then took a focused look at the Top 25 on YouTube<\/a>. We accidentally left three people off the YouTube list and from the reaction of some people you’d think we killed a puppy with a Red Yeezy.\u00a0 I mean, 22\/25 is still 88% – that’s a solid B in any high school in the country.\u00a0 We’ve since updated that post and have decided to stick\u00a0our proverbial fork back in the socket, this time with an Instagram ranking. \u00a0Hopefully, these super shock-proof gloves we bought will keep us safe.<\/p>\n

At time of publishing, our Instagram account @sneakerheaddata<\/a> had a whopping 271 followers.\u00a0 While we’re counting on you to help drive that and planning to focus efforts there in the coming weeks, until then we are still very much IG neophytes.\u00a0 Thus, we’ve invited another guest to weigh in with an expert opinion on the game. \u00a0A bonafide Instagram star in her own right with 39K\u00a0followers, DamnnEricka of damnnericka.com<\/a> was gracious enough to chat with us.\u00a0 You can also find her on Instagram<\/a>, Twitter <\/a>and Facebook<\/a>.<\/p>\n

<\/p>\n

In our talk with Ericka she alluded to the fact that Instagram is the great equalizer of social media. \u00a0All that’s needed to get started is a smart phone and an eye for what looks good. \u00a0<\/span>“I<\/span>t’s a completely different outlet from YouTube. \u00a0It’s so easy to cop a pair of shoes and throw up some pictures of them opposed to recording, editing and posting videos.”\u00a0 She went on to say that having a big Instagram following is important because “companies love reaching out to influencers in different markets and Instagram is huge right now.\u00a0 So many of our favorite collectors are actually working with Jordan Brand right now because of their big followings on the app.”<\/span><\/p>\n

So what you’re saying is that JB isn’t going to seed us until we add two of three zeros to our 271, huh?<\/p>\n

With Ericka’s expert wisdom in mind, let’s take a look at the top 12 sneakerhead accounts on Instagram.\u00a0 The parameters are:<\/p>\n

    \n
  1. Total Instagram followers as of 3\/25\/2014<\/li>\n
  2. Big sneaker blogs and shops who have editorial readership to boost followers have been removed<\/li>\n
  3. We listed the top 13 plus Ericka, who was included as an honorable mention for her expert assistance<\/li>\n
  4. We used fancy colors (blue and orange) to distinguish between commercial and non-commercial accounts, although we recognize some are debateable\u00a0<\/span><\/li>\n<\/ol>\n

    \"Top<\/a>
    \nThe accounts, in order:<\/strong>\u00a0     KickassoKustoms<\/a> (320k), Mache (280k), What the Kicks (212k), Chups Shop (153k), The Perfect Pair (146k), Ronnie Fieg (130k), uptown2k (120k), JBF Customs (91k), sellsneakershere (91k), Trusted Kicks (76k), Kicks0l0gy (65k), Kiccz (63k), DJ Clark Kent (59k), Sole Supremacy (55k), SneakerYeti (49k), Rare Footage (48k), Soleyghost (46k), KickGenius (46k) and DamnnEricka (39k)<\/p>\n

    Key Insights:<\/strong><\/p>\n