With Supreme accessories<\/a>, such questions move from the realm of speculation to statistics. Here, we have a list of products – chopsticks, shovels, bricks – where brand association is quite literally the only differentiator. The only thing separating an $89 Supreme clay brick<\/a> from a $0.33 clay brick from Lowes<\/a>\u00a0– other than the price tag – is the presence of the brand name and logo. It\u2019s like an economic thought experiment come to life- which, presumably, is part of the idea behind Supreme selling these oddball items in the first place.<\/div>\n
<\/div>\n
<\/p>\n
So: how much, exactly, is this Supreme brand premium (or “SUPREMEium”) worth?<\/div>\n
<\/p>\n
Last week, in this space<\/a> and on StockX TV<\/a>, we began to answer this question for one specific item: chopsticks. We found that customers were willing to pay a SUPREMEium of 28100% for a pair of Supreme Chopsticks<\/a>. (Since publishing that analysis, the price of a Supreme Chopsticks has fallen from $65 to $61, making the current SUPREMEium 26326%).<\/div>\n
<\/p>\n
Here, we’ve broadened that analysis to the larger universe of Supreme accessories. Specifically, we’ve identified two groups of products – “Generics” and “Brand Collabs” – and then compared their StockX market value to that of their non-Supreme equivalents. The “Brand Collab” group include items where the Supreme name has been added to an existing brand name product. For example, a 1.2″ Quiet Carry Knife will run you $39.95 on the\u00a0Quiet Carry\u00a0<\/a>website<\/a>. Add nothing more than a Supreme logo, and the price tag\u00a0leaps to $62,<\/a> for a SUPREMEium of 55%. A Metrocard with 2 fares will run you $6.50 from the MTA ($5.50 for the rides and $1 for the card); an otherwise-identical Supreme Metrocard<\/a> will run you $19, for a\u00a0SUPREMEium of 192%.<\/div>\n
<\/p>\n
<\/div>\n![\"StockX_Image\"](\"https:\/\/images-wp.stockx.com\/news\/wp-content\/uploads\/2017\/11\/Artboard-15-copy1-1100x1100.jpg\" "\\"StockX")
<\/a><\/div>\n
<\/a><\/div>\nAt the other extreme, Hanes Men’s Crew Socks retail for just $0.92 per pair ($12 for a pack of 13<\/a>). On a per-sock basis, the Supreme version<\/a> of this exact same product is 767% more: $32 for a 4-pack, or $8 per pair. If you buy in bulk, you can get Longevity Soup Sets (bowl<\/a> + spoon<\/a>) for just $3.54 a piece; add a Supreme logo<\/a>, and the price jumps 2272% to $84. For the Brand Collabs group as a whole, we calculate an average SUPREMEium of 505%.<\/strong><\/div>\n
<\/p>\n
We performed this same analysis for a second group of “Generic” products. Here, we found the\u00a0SUPREMEiums were even higher.<\/div>\n
<\/div>\n
<\/div>\n![\"StockX_Image\"](\"https:\/\/images-wp.stockx.com\/news\/wp-content\/uploads\/2017\/11\/Artboard-15-copy-21-1100x1100.jpg\" "\\"StockX")
<\/a><\/div>\n
<\/p>\n
<\/a><\/div>\nAt the low end is the ceramic sake set. Prices vary, but a generic<\/a> 3-piece sake set will typically run you around $20; the Supreme version<\/a>, by contrast, is currently selling for $71 on the StockX marketplace- a 256% markup.<\/div>\n
<\/p>\n
Most of the other generic products showed significantly larger premiums. For example, you can buy an 18″ steel crowbar at Home Depot<\/a> for $7.34. Or you can buy the Supreme version on StockX for $201- a 2638% difference. A generic pair of bamboo chopsticks will run you just $0.23 each at Wal-Mart <\/a>($2.77 for a dozen); the Supreme version of these exact same chopsticks are a whopping 26,326% more. For the Generic product group as a whole, we calculate an average SUPREMEium of 11,548%.<\/strong><\/div>\n
<\/p>\n
As time goes on, and more accessories are added to our catalog, we’ll be updating this analysis to reflect the latest numbers; the more data points we have, the more accurate our understanding of Supreme’s brand value. For now, we hope you enjoyed this initial foray into the economics of Supreme.<\/div>\n","protected":false},"excerpt":{"rendered":"Paying a SUPREMEium - StockX News<\/title>\n<meta name=\"description\" content=\"Supreme, the NYC skate brand, is the driving brand name in streetwear culture with apparel and accessories that carry its name worth exponential amounts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stockx.com\/news\/paying-a-supreme-ium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paying a SUPREMEium - StockX News\" \/>\n<meta property=\"og:description\" content=\"Supreme, the NYC skate brand, is the driving brand name in streetwear culture with apparel and accessories that carry its name worth exponential amounts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stockx.com\/news\/paying-a-supreme-ium\/\" \/>\n<meta property=\"og:site_name\" content=\"StockX News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stockxdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-02T22:01:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-12T15:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d15lrsitp7y7u.cloudfront.net\/wp-content\/uploads\/2017\/11\/Crowbar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4201\" \/>\n\t<meta property=\"og:image:height\" content=\"4201\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jesse Einhorn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stockx\" \/>\n<meta name=\"twitter:site\" content=\"@stockx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jesse Einhorn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paying a SUPREMEium - 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Why do luxury clothes and accessories cost as much as they do? It\u2019s as much a philosophical question as it is an economic one. The luxury \u201cbrand premium\u201d – the difference in price between a luxury branded item and it\u2019s generic twin – is jointly determined by several factors. There\u2019s the aesthetic factor- the way […]<\/p>\n","protected":false},"author":21,"featured_media":12852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"brands":[],"series":[],"verticals":[1692],"class_list":["post-12773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sx_vertical-sneakers"],"acf":[],"yoast_head":"\n