{"id":19282,"date":"2018-04-13T16:47:53","date_gmt":"2018-04-13T20:47:53","guid":{"rendered":"https:\/\/stockx.com\/news\/?p=19282"},"modified":"2019-05-29T16:49:58","modified_gmt":"2019-05-29T20:49:58","slug":"lebron-15s-real-mvp","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/lebron-15s-real-mvp\/","title":{"rendered":"The LeBron 15s Are The Real MVP"},"content":{"rendered":"

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To say LeBron had a great regular season would almost certainly be an understatement.<\/span><\/p>\n

At the ripe age of 33, LeBron enjoyed what some are calling his finest regular season yet. He averaged over 27 points a game, eight rebounds, and nine assists. Even more, he played all 82 games this regular season, a first for his already storied NBA career. He\u2019s done all this with essentially two different Cleveland Cavalier teams, given how many players they moved at the trade deadline. He gives a whole new meaning to putting the team on his back. And again, he is firmly in the MVP discussion alongside the Rockets\u2019 James Harden, a discussion he is included in year after year after year.<\/span><\/p>\n

Despite all this on-court success in #Year15 of his NBA career, it might be distracting from his true greatest achievement: the success of the Nike LeBron 15. <\/span><\/p>\n

In a sneaker landscape that has been overtaken by the popularity of runners and lifestyle silhouettes, basketball as a shoe category have seen their former dominance shaken, only gaining back some market share when popular retro Jordan colorways are released (if you can even still count those as basketball). While there\u2019s no arguing the versatility and on-court\/off-court wearability of Jordan 3s, basketball shoes of the past 15 years have generally skewed more towards a performance focus as sneaker technology advanced with developments like 360 degree Air Maxes and hexagonal Nike zoom air.<\/span><\/p>\n

The LeBron 15 drastically changed that.<\/span><\/p>\n

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Rust Pink<\/p><\/div>\n

When the 2017-18 NBA season kicked off, and the LeBron 15 first hit shelves, you immediately saw how this shoe was a departure from LeBron models of the past, and most Nike Basketball shoes up to that point. Introducing a thicker Flyknit upper \u2014 a fabric Nike is calling BattleKnit \u2014 it provides both the durability and support needed for on-court performance, while also incorporating the singular and textural knit aesthetic that has made Nike runners more popular in recent years. It\u2019s one of the most technologically advanced Nike Basketball shoes currently on shelves.<\/span><\/p>\n

One might argue that the first impression of the 15s, <\/span>along with some of the early press<\/span><\/a>, would have been more than enough to ensure these sold. But in true Nike fashion, they decided to go the extra step and make a bigger statement on how the 15s were more than a basketball shoe. To fully illustrate that the 15s extended beyond the court, they collaborated with the \u201cit\u201d streetwear and lifestyle brand of the moment: KITH and designer Ronnie Fieg. <\/span><\/p>\n

Over last half decade, The KITH brand has become increasingly popular year, due to insane collections with their own insane list of collaborators, including brands like Coca Cola and Moncler. In each collaboration, they focus on quality of design and attention to detail over everything else. And this is exactly what KITH brought to the table with the 15s. <\/span><\/p>\n

Besides putting together seven custom LeBron 15 designs \u2014 <\/span>the King\u2019s Crown<\/span><\/a>, <\/span>the Performance King\u2019s Cloak<\/span><\/a>, <\/span>the Suit of Armor<\/span><\/a>, <\/span>the Rose Golds<\/span><\/a>, <\/span>the Concretes<\/span><\/a>, <\/span>the City of Angels<\/span><\/a>, and <\/span>the Stained Glass <\/span><\/a>\u2014 KITH also put out a full line of apparel and accessories, most of which is still going for well over retail on StockX. <\/span><\/p>\n

It didn\u2019t stop at sneakers and apparel, KITH and the Uninterrupted produced an entire documentary about LeBron\u2019s rise to superstardom, focusing on his hometown of Akron, Ohio, called \u201cLong Live the King.\u201d Ronnie Fieg premiered the video at LeBron\u2019s alma mater in Akron, St. Vincent-St. Mary\u2019s High School. <\/span><\/p>\n