{"id":27826,"date":"2018-08-03T14:49:44","date_gmt":"2018-08-03T18:49:44","guid":{"rendered":"https:\/\/stockx.com\/news\/?p=27826"},"modified":"2018-08-03T14:51:35","modified_gmt":"2018-08-03T18:51:35","slug":"opinion-rolex-the-grey-market","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/opinion-rolex-the-grey-market\/","title":{"rendered":"Opinion: Rolex & The Grey Market"},"content":{"rendered":"

Rolex<\/a> has crafted an impregnable brand image in its 110+ year history. The heritage they leverage today was built on actual accomplishments in exploration. The people responsible have the stories to back it up. Whole books have been written about the endeavors of the brand, their watches, and what they meant as tools to some of the most extreme expeditions mankind has ventured. Today, Rolex falls squarely into the realm of luxury product, albeit one that still enjoys the foundation built on generations of tool watches and the adventures associated with them. This unique complexion has created a brand that\u2019s come to mean many different things to many different people. How Rolex has embraced their modern image, as well as how it conducts business as a result, remains a hot topic for speculation; in particular its impact on, and role in, a thriving grey market.<\/p>\n

There exists a dichotomy between Rolex buyers who collect vintage references, and who buy new timepieces from authorized dealers. These are, generally speaking, the two camps of Rolex owners that account for the most vocal endpoints of the market spectrum. It\u2019s easy to assign stereotypes to each of the groups, but the reality is far more diverse. Given that Rolex has chosen not to go down the path of re-issues and throwback designs, the current stable of product is distinctly modern, but nods to the old school collectors are hidden in plain sight, creating a connection between the two camps referenced above. Surely, their reputation hinges on maintaining the attention and interest of old school collectors and new audiences alike. Another benefactor of that reputation is the grey market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rolex and the grey market are inexorably linked, in this opinion piece we explore why, and what that means to buyers like you. <\/p>\n","protected":false},"author":20,"featured_media":12187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"brands":[],"series":[],"verticals":[],"class_list":["post-27826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOpinion: Rolex & The Grey Market - StockX News<\/title>\n<meta name=\"description\" content=\"Rolex and the grey market are inexorably linked, for better or worse, here's what that means.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stockx.com\/news\/ja-jp\/opinion-rolex-the-grey-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opinion: Rolex & The Grey Market - 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