{"id":3506,"date":"2015-12-31T23:53:31","date_gmt":"2016-01-01T04:53:31","guid":{"rendered":"https:\/\/stockx.com\/sneaker-blog\/?p=3506"},"modified":"2016-03-24T14:05:40","modified_gmt":"2016-03-24T18:05:40","slug":"this-is-what-hype-looks-like","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/this-is-what-hype-looks-like\/","title":{"rendered":"This is What Hype Looks Like"},"content":{"rendered":"

Sneakerheads love Back to the Future. \u00a0Everyone loves Back to the Future, actually. \u00a0Who wouldn’t want to meet their parents when they were your age? \u00a0And who doesn’t want power lacing Air MAGS to ride your real hoverboard?<\/p>\n

Campless PSA: \u00a0That two-wheeled thing you’re scooting around on these days is NOT a hoverboard. \u00a0A hoverboard . . . wait for it . . . HOVERS! \u00a0It does NOT have wheels . . . wtf people . . .\u00a0<\/em><\/p>\n

So when Nike announced power-lacing MAGs on October 21, but didn’t release them, sneakerheads needed somewhere to channel their hype – and resell dollars. \u00a0Enter the Nike Bruin McFly – a.k.a. the definition-of-dead-simple sneaker that 1985-Marty wore in the film. And\u00a0enter ridiculous hype.<\/p>\n

<\/p>\n

The Nike Bruin was\u00a0announced the same day Tinker sent Michael J. Fox that letter (Oct. 21) and released on October 30. \u00a0It’s retail price was $110. \u00a0But before the first pair was on Nike.com, pre-sellers were having a field day, with one pair going for $715. \u00a0I’m not positive, but I bet you could find the TRUCK that Marty drove in Back to the Future for less than $700 these days. \u00a0Rumored to be only 500 pairs released – by the end of launch day there were more than 50 Bruins sold on eBay, at an average price of over $400.<\/p>\n

But\u00a0even a 500-pair run of a nostalgic icon couldn’t save the inevitable crash of people paying Yeezy money for the world’s simplest shoe. \u00a0Within one week of release, resell price was down to $249, a 55% drop from it’s peak at $554. \u00a0And by the end of the month, it was down to $225, where it’s been ever since.<\/p>\n

We think $225 is still too much to pay for the Bruin. \u00a0It has the BTTF tie-in, for sure, but there are\u00a01285 sneakers on Campless<\/a> with an average resell price less than $225, not mention basically an infinite number of retail shoes that you could have for half the price.<\/p>\n

All that said, if anyone from Nike is reading this and you were considering hooking us up with power-lacing MAGs, please disregard everything we said above. \u00a0We didn’t mean it.<\/p>\n

\"Campless<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sneakerheads love Back to the Future. \u00a0Everyone loves Back to the Future, actually. \u00a0Who wouldn’t want to meet their parents when they were your age? \u00a0And who doesn’t want power lacing Air MAGS to ride your real hoverboard? Campless PSA: \u00a0That two-wheeled thing you’re scooting around on these days is NOT a hoverboard. \u00a0A hoverboard […]<\/p>\n","protected":false},"author":2,"featured_media":3507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"brands":[],"series":[],"verticals":[],"class_list":["post-3506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThis is What Hype Looks Like - StockX News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stockx.com\/news\/this-is-what-hype-looks-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is What Hype Looks Like - StockX News\" \/>\n<meta property=\"og:description\" content=\"Sneakerheads love Back to the Future. \u00a0Everyone loves Back to the Future, actually. \u00a0Who wouldn’t want to meet their parents when they were your age? \u00a0And who doesn’t want power lacing Air MAGS to ride your real hoverboard? 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