{"id":4613,"date":"2016-08-04T12:50:02","date_gmt":"2016-08-04T16:50:02","guid":{"rendered":"https:\/\/stockx.com\/sneaker-blog\/?p=4613"},"modified":"2016-08-04T14:14:02","modified_gmt":"2016-08-04T18:14:02","slug":"2016-jordan-12-releases-by-the-numbers","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/2016-jordan-12-releases-by-the-numbers\/","title":{"rendered":"2016 Jordan 12 Releases Recap – By The Numbers"},"content":{"rendered":"

So far this year we’ve seen seven different colorways of the Jordan 12 drop, eleven if you include the GS only releases. \u00a0Twelve if you include the PSNY pair that dropped in mid-December 2015. \u00a0(From a resell perspective, almost all of the activity on the PSNY has happened in 2016 so we included\u00a0it in this analysis) \u00a0According to industry news, there are at least five more Jordan 12’s releasing between now and December 31, 2016 and we would take odds on that number increasing before the ball drops.<\/p>\n

The most eagerly anticipated Twelve is without a doubt the white OVO collab<\/a> that, as of publishing\u00a0this blog, we have yet to see anyone confirm a release date for. \u00a0Anyone rock a size 13 and want to be on team early? \u00a0Act now because there are currently two\u00a0Asks live for a size 13 on StockX<\/a>. \u00a0While the rest of us\u00a0wait for The Six God to bless us, the data nerds at StockX felt that this was a great time to take a moment and review the resell numbers on the Jordan 12s that have released thus far in 2016.<\/p>\n

All of the data included in this analysis is current as of 7\/31\/2016. \u00a0Just like the StockX price guide and sales history, all results are an aggregate of sales on StockX as well as other marketplaces, apps, consignment shops and resellers. \u00a0With that disclaimer out of the way, let’s dig in to the numbers.<\/p>\n

 <\/p>\n

\"Jordan<\/a><\/p>\n


\n<\/a><\/p>\n

The Masters come out on top in both total dollars and pairs sold. \u00a0This should make sense to most as they were a general release and therefore have been on the market the longest, releasing on February 27th. \u00a0What’s interesting to point out though, is that the Wings has generated almost as many resell dollars as the Master but has only sold around a third as many pairs.<\/p>\n

At first, we were going to limit this analysis to men’s sizes only, but when we looked at all of the\u00a0numbers more closely, we were surprised (actually, we weren’t) to see that the Dynamic Pink pair that was released in early March, is beating out the Flu Games<\/a> in total pairs and total dollars. \u00a0We expect that over time, the Flu Games will eventually overtake this pair popular among small footers and their significant others who have #relationshipgoals. \u00a0Remember, real men wear pink.<\/p>\n

 <\/p>\n

\"AJ12<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Going a little deeper, we take a look\u00a0at the resell profits for each colorway of the Jordan 12<\/a>. \u00a0The assumption here is that profit margin is being defined as (Average Resell Price) – (Average Retail Price). \u00a0Hopefully you copped at retail.<\/p>\n

With the exception of the Masters and the Dynamic Pink, general release pairs haven’t been too kind to resellers. \u00a0When you factor in selling and shipping fees, as everyone should, you’re about at break even. \u00a0On the other end of things, the PSNY<\/a> and Wings<\/a>, as we have seen time and again for premium releases, have been amazing investments for resellers. \u00a0Again, this is assuming you were able to get them at retail…or at all. \u00a0In fact, on average, you could sell a pair of Wings right now and turn around and buy a pair of Flu Games AND\u00a0a pair of French Blues with your profits and still have enough cash left over for a nice steak dinner. \u00a0Personally, I’d rather wear the Wings and have a turkey sandwich, but that’s just one guy’s opinion.<\/p>\n

Before we move on, we wanted to come back to the Dynamic Pink<\/a> for a minute. \u00a0It’s worth pointing out that their profit margin is better than EVERY general release so far this year. \u00a0We assume all of the hype around this pair was\/is\u00a0because of dudes like this:<\/p>\n

 <\/p>\n

\"air-jordan-xii-vivid-pink-outfit_o3op3c\"<\/a><\/p>\n

OK, let’s move on.<\/p>\n

\"Air<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

One of the most telling indicators of how a retro release is performing is by comparing it to its\u00a0previously released version. \u00a0In the case of the 2016 releases\u00a0of the Flu Game and the French Blue, all of the data points to their prior releases being better investments for resellers. \u00a0The profit margin on the 2009 Flu Game is $54 greater than the 2016 release. \u00a0The difference between profit margins on the 2004 and 2016 French Blue is even greater, at $70.<\/p>\n

Part of the reason for the\u00a0lower profit margins on the 2016 releases might be because of differences, perceived or otherwise, in materials or color or quality from one release to the next. \u00a0It could be that the restocks on the 2016’s has driven down their resell prices. \u00a0Or, it might have something to do with\u00a0how the increases in retail prices ($150 to $190 for the Flu Game; $135 to $190 for the French Blue) have outpaced inflation rates over the same time periods. \u00a0Or, it could be explained by some super complicated algorithm that takes into account the consumer consumption of beer index, the point differential\u00a0of every NBA playoff game between 2004 and 2016, the outcome of the midterm elections and the current state\u00a0of the Kanye vs. Taylor feud. \u00a0Who knows for sure though. \u00a0We just report the data, we don’t make it.<\/p>\n

Whatever your opinion of the Air Jordan 12<\/a> might be as you read this, we still have a ways to go before we can measure the full impact of this run of retros. \u00a0Let us know if you’re seeing\u00a0something interesting the data that we missed. \u00a0Until next time, for all the buyers out there make sure you’re Bidding right and Bidding often. \u00a0For the sellers, Ask right and Ask often.<\/p>\n","protected":false},"excerpt":{"rendered":"

So far this year we’ve seen seven different colorways of the Jordan 12 drop, eleven if you include the GS only releases. \u00a0Twelve if you include the PSNY pair that dropped in mid-December 2015. \u00a0(From a resell perspective, almost all of the activity on the PSNY has happened in 2016 so we included\u00a0it in this […]<\/p>\n","protected":false},"author":5,"featured_media":4622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"brands":[],"series":[],"verticals":[],"class_list":["post-4613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n2016 Jordan 12 Releases Recap - By The Numbers - StockX News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stockx.com\/news\/2016-jordan-12-releases-by-the-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2016 Jordan 12 Releases Recap - By The Numbers - StockX News\" \/>\n<meta property=\"og:description\" content=\"So far this year we’ve seen seven different colorways of the Jordan 12 drop, eleven if you include the GS only releases. \u00a0Twelve if you include the PSNY pair that dropped in mid-December 2015. \u00a0(From a resell perspective, almost all of the activity on the PSNY has happened in 2016 so we included\u00a0it in this […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stockx.com\/news\/2016-jordan-12-releases-by-the-numbers\/\" \/>\n<meta property=\"og:site_name\" content=\"StockX News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stockxdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-04T16:50:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-04T18:14:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d15lrsitp7y7u.cloudfront.net\/wp-content\/uploads\/2016\/08\/Slide1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Luber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stockx\" \/>\n<meta name=\"twitter:site\" content=\"@stockx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Luber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2016 Jordan 12 Releases Recap - 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