{"id":474,"date":"2014-01-14T18:43:14","date_gmt":"2014-01-14T18:43:14","guid":{"rendered":"http:\/\/sneakerheaddata.wordpress.com\/?p=474"},"modified":"2015-12-17T15:08:44","modified_gmt":"2015-12-17T20:08:44","slug":"the-value-of-ebay-seller-feedback","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/","title":{"rendered":"The Value of eBay Seller Feedback"},"content":{"rendered":"

Previously, in “Do eBay resellers with more feedback command higher prices?<\/a>“, we answered “yes” and shared this graph:<\/p>\n

\"Jordan<\/a><\/p>\n

Now we will explain.<\/p>\n

We conducted this analysis by looking at three sneakers – three recent Jordan Retro releases which had very high eBay sales volume and very low price volatility.\u00a0 They were:<\/p>\n

<\/p>\n

Air Jordan Retro 11 Bred (2012). \u00a0<\/strong>Avg Price $303.\u00a0 Price Volatility 20%.\u00a0 DS Mens Pairs Sold on eBay 18,569.
\n\"Air-Jordan-11-Retro-Playoffs-Bred-2012\"<\/a><\/p>\n

Air Jordan Retro 4 Bred (2012)<\/strong>.\u00a0 Avg Price $228.\u00a0 Price Volatility 16%.\u00a0 DS Mens Pairs Sold\u00a0on eBay 6,915.<\/p>\n

\"Air-Jordan-4-Retro-Black-Cement-2012\"<\/a><\/p>\n

Air Jordan Retro 5 Grape (2013). \u00a0<\/strong>Avg Price $229.\u00a0 Price Volatility 18%.\u00a0 DS Mens Pairs Sold\u00a0on eBay 7,431.<\/p>\n

\"Air-Jordan-5-Retro-Grape-2013\"<\/a><\/p>\n

We looked at all eBay sales from the sneakers’ release through September of 2013; only deadstock, mens’ pairs.<\/p>\n

The goal was to determine if eBay resellers who have more feedback can command higher prices for a sneaker as compared to a reseller with less feedback, selling the same sneaker.\u00a0 We chose sneakers which, relative to the rest of the sneakerhead marketplace, are basically commodities – high volume, stable prices – as a way to isolate the difference in pricing to be a factor of seller feedback as much as possible, given the data available to us.<\/p>\n

For eBay seller feedback we created 8 categories, each with a range of feedback based on numbers which might have intrinsic value to a buyer (i.e., 0, 5, 50, 100, etc.), while trying to maintain a relatively equal number of sales in each bucket.\u00a0 Those categories are:<\/p>\n

    \n
  1. 0-4<\/li>\n
  2. 5-14<\/li>\n
  3. 15-49<\/li>\n
  4. 50-99<\/li>\n
  5. 100-499<\/li>\n
  6. 500-999<\/li>\n
  7. 1,000-9,999<\/li>\n
  8. 10,000+<\/li>\n<\/ol>\n

    Note, we are not using the eBay seller rating – the score which indicates the percentage of positive feedback – because we don’t have access to that data.<\/p>\n

    The results of our analysis are clear:\u00a0 sellers with more feedback have higher prices.<\/p>\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n
    <\/td>\nJordan 11 Bred<\/td>\nJordan 4 Bred<\/td>\nJordan 5 Grape<\/td>\n<\/tr>\n
    0-4<\/td>\n281<\/td>\n211<\/td>\n216<\/td>\n<\/tr>\n
    5-14<\/td>\n297<\/td>\n221<\/td>\n221<\/td>\n<\/tr>\n
    15-49<\/td>\n304<\/td>\n224<\/td>\n227<\/td>\n<\/tr>\n
    50-99<\/td>\n308<\/td>\n230<\/td>\n232<\/td>\n<\/tr>\n
    100-499<\/td>\n309<\/td>\n234<\/td>\n236<\/td>\n<\/tr>\n
    500-999<\/td>\n312<\/td>\n239<\/td>\n233<\/td>\n<\/tr>\n
    1000-9999<\/td>\n310<\/td>\n235<\/td>\n240<\/td>\n<\/tr>\n
    10000+<\/td>\n328<\/td>\n266<\/td>\n260<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    For all three sneakers we can clearly see that the average price increases as we move down the chart. The price differential between those sellers with the fewest feedback (0-4 category) and those with the most (10,000+) is significant.\u00a0 On average, prices are 21% higher for the 10,000+ sellers:<\/p>\n

      \n
    • Jordan 11 Bred:\u00a0<\/strong> $47<\/strong> =<\/strong> 17% higher<\/strong> prices for 10,000+ category sellers vs. 0-4 category sellers<\/li>\n
    • Jordan 4 Bred:\u00a0 $55 = 26% higher<\/strong><\/li>\n
    • Jordan 5 Grape:\u00a0 $44 = 21% higher<\/strong><\/li>\n<\/ul>\n

      A closer look at the data shows that the big jumps are to and from the end categories.\u00a0 The jump from the first category (0-4 feedback) to the second (5-14) is significant.\u00a0 On average it represents 22% of the total price range differential.\u00a0 The jump from the second to last category (1,000-9,999) to the last (10,000+) is even more significant, representing 46%, on average, of the total price range differential.\u00a0 By comparison, each of the other jumps represents, on average, only 6% of the total price range differential.<\/p>\n

      Key Insight:\u00a0 Higher feedback equals higher prices BUT it’s only significant if you have less than 5 feedback, or more than 10,000<\/span>.\u00a0 Anything between 5 and 10,000 has a nominal impact on price.\u00a0 On average, prices for the 5-14 category sellers are only 6% less than those from the 1,000-9,999 sellers.\u00a0 Compare that to the 21% difference between 0-4 and 10,000+ sellers and we have further evidence for only worrying about the ends.<\/p>\n

      Our advice to sellers is to quickly get 5 sales under your belt, and then don’t worry about it.\u00a0 By the time you reach 10,000 sales you’ll know more about eBay selling than we could ever uncover with our analysis.\u00a0 In the interim, we’ll try to illuminate some more helpful hints through our sneakerhead data.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Previously, in “Do eBay resellers with more feedback command higher prices?“, we answered “yes” and shared this graph: Now we will explain. We conducted this analysis by looking at three sneakers – three recent Jordan Retro releases which had very high eBay sales volume and very low price volatility.\u00a0 They were:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"brands":[],"series":[],"verticals":[],"class_list":["post-474","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"\nThe Value of eBay Seller Feedback - StockX News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of eBay Seller Feedback - StockX News\" \/>\n<meta property=\"og:description\" content=\"Previously, in “Do eBay resellers with more feedback command higher prices?“, we answered “yes” and shared this graph: Now we will explain. We conducted this analysis by looking at three sneakers – three recent Jordan Retro releases which had very high eBay sales volume and very low price volatility.\u00a0 They were:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/\" \/>\n<meta property=\"og:site_name\" content=\"StockX News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stockxdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-14T18:43:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-17T20:08:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images-wp.stockx.com\/news\/wp-content\/uploads\/2013\/12\/jordan-price-vs-seller-rating-v2.jpg\" \/>\n<meta name=\"author\" content=\"Josh Luber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stockx\" \/>\n<meta name=\"twitter:site\" content=\"@stockx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Luber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Value of eBay Seller Feedback - StockX News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/","og_locale":"en_US","og_type":"article","og_title":"The Value of eBay Seller Feedback - StockX News","og_description":"Previously, in “Do eBay resellers with more feedback command higher prices?“, we answered “yes” and shared this graph: Now we will explain. We conducted this analysis by looking at three sneakers – three recent Jordan Retro releases which had very high eBay sales volume and very low price volatility.\u00a0 They were:","og_url":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/","og_site_name":"StockX News","article_publisher":"https:\/\/www.facebook.com\/stockxdotcom","article_published_time":"2014-01-14T18:43:14+00:00","article_modified_time":"2015-12-17T20:08:44+00:00","og_image":[{"url":"https:\/\/images-wp.stockx.com\/news\/wp-content\/uploads\/2013\/12\/jordan-price-vs-seller-rating-v2.jpg","type":"","width":"","height":""}],"author":"Josh Luber","twitter_card":"summary_large_image","twitter_creator":"@stockx","twitter_site":"@stockx","twitter_misc":{"Written by":"Josh Luber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/","url":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/","name":"The Value of eBay Seller Feedback - StockX News","isPartOf":{"@id":"https:\/\/stockx.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/#primaryimage"},"image":{"@id":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.amazonaws.com\/stockx-sneaker-analysis\/wp-content\/uploads\/2013\/12\/jordan-price-vs-seller-rating-v2.jpg","datePublished":"2014-01-14T18:43:14+00:00","dateModified":"2015-12-17T20:08:44+00:00","author":{"@id":"https:\/\/stockx.com\/news\/#\/schema\/person\/e0ff6733345abaf08623513809dd9bb3"},"breadcrumb":{"@id":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/#primaryimage","url":"https:\/\/s3.amazonaws.com\/stockx-sneaker-analysis\/wp-content\/uploads\/2013\/12\/jordan-price-vs-seller-rating-v2.jpg","contentUrl":"https:\/\/s3.amazonaws.com\/stockx-sneaker-analysis\/wp-content\/uploads\/2013\/12\/jordan-price-vs-seller-rating-v2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stockx.com\/news\/"},{"@type":"ListItem","position":2,"name":"The Value of eBay Seller Feedback"}]},{"@type":"Person","@id":"https:\/\/stockx.com\/news\/#\/schema\/person\/e0ff6733345abaf08623513809dd9bb3","name":"Josh Luber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stockx.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/29034884b8bd44457915d1565ee25d9f19091ce330db4852fe32809369f059e8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/29034884b8bd44457915d1565ee25d9f19091ce330db4852fe32809369f059e8?s=96&d=mm&r=g","caption":"Josh Luber"},"sameAs":["http:\/\/campless.com"],"url":"https:\/\/stockx.com\/news\/author\/joshcampless-com\/"}]}},"article":{"url":"https:\/\/stockx.com\/news\/the-value-of-ebay-seller-feedback\/","title":"The Value of eBay Seller Feedback","date":"January 14, 2014","category":"","featured_image_url":"https:\/\/stockx.com\/news\/wp-content\/themes\/stockx-2020\/assets\/images\/blog-image.jpg","verticals":[],"author":{"url":"https:\/\/stockx.com\/news\/author\/joshcampless-com\/","name":"Josh Luber"}},"_links":{"self":[{"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":0,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/posts\/474\/revisions"}],"wp:attachment":[{"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/media?parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/categories?post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/tags?post=474"},{"taxonomy":"sx_brand","embeddable":true,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/brands?post=474"},{"taxonomy":"sx_series","embeddable":true,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/series?post=474"},{"taxonomy":"sx_vertical","embeddable":true,"href":"https:\/\/stockx.com\/news\/wp-json\/wp\/v2\/verticals?post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}