{"id":52537,"date":"2019-03-25T14:09:25","date_gmt":"2019-03-25T18:09:25","guid":{"rendered":"https:\/\/stockx.com\/news\/?p=52537"},"modified":"2020-05-20T18:47:28","modified_gmt":"2020-05-20T22:47:28","slug":"odd-future-supreme-tyler-the-creator-frank-ocean-earl","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/odd-future-supreme-tyler-the-creator-frank-ocean-earl\/","title":{"rendered":"Odd Future And Their Love For Supreme"},"content":{"rendered":"

If you\u2019re older than the age of sixteen, you can probably remember when Odd Future took over the internet. You can probably remember watching Tyler The Creator\u2019s \u201cYonkers\u201d video for the first time. You can probably remember thinking that it was either \u201ctotally sick\u201d or \u201ccompletely disturbed\u201d (no in-betweens, no questions). If you were paying attention (not even that hard either), you likely noticed a few common themes in their online presence. These themes ranged from skateboarding to outright vulgarity but almost always included the presence of a certain clothing brand, Supreme.<\/span><\/p>\n

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Tyler, The Creator in Earl Sweatshirt’s “Sasquatch” Music Video wearing a Supreme Box Logo Crewneck<\/p><\/div>\n

Something really interesting was happening at the time when Odd Future became the internet\u2019s most popular troublemakers. The internet and its presence in our lives grew, social media and social sharing shot through the stratosphere. Internet-based sharing platforms created windows that anyone, anywhere could look through and be in another place, living vicariously through someone else. Pitchfork\u2019s 2018 article, \u201cFound Family: How Odd Future Changed Everything\u201d<\/a> details how the group exploited their newfound power that existed in sharing platforms like Twitter, Youtube, Vine (RIP), and eventually Instagram. Acting as something like the first internet influencers, Odd Future put the brand Supreme on a stage it had never seen before, or as Pitchfork puts it \u201cStreetwear brands, namely Supreme, were revitalized with their co-signs.\u201d<\/span><\/p>\n

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Earl Sweatshirt on Pitchfork’s “Over\/Under” wearing a Supreme Camp Cap<\/p><\/div>\n

Whether or not Supreme\u2019s massive growth since 2010 is to be credited 100% to Odd Future, it\u2019s undeniable they\u2019ve had an impact on the brand\u2019s trajectory in some way. Recently, Jaden Smith spoke with GQ, specifically stating that he \u201cnever cared about Supreme until Tyler, The Creator\u201d<\/a>. Similarly, Dazed is quoted stating \u201cTyler was patient zero in bringing the cult brand a devout following.<\/a>\u201d In the same vein, the Odd Future gang themselves have come to acknowledge the roll they\u2019ve played, stating several times in several songs (AM \/\/ Radio, What The Fuck Right Now (Remix)) that they’re the reason people are wearing the brand. Read further into the two cultural juggernauts intertwined history below.<\/span><\/p>\n

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A Quick History of Supreme and Odd Future\u2019s Relationship<\/span><\/h2>\n
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Tyler, The Creator modeling for Supreme in Ollie Editorial Lookbook<\/p><\/div>\n

In 2011, when the Yonkers video went live, Supreme was 17 years old and Tyler, The Creator was 20. Only three years older than the brand, Tyler and the Odd Future Crew were the perfect example of what it looked like to grow up watching and participating in the cultural ethos Supreme tries to exude. Larry Clark was quoted as calling Supreme like \u201cKids\u201d in real life and Jebbia defined it as a type of clubhouse in a feature with the New York Times<\/a>. This was in the 90\u2019s in NY without the internet. Fifteen to twenty years later, in LA, the same thing took place for the Odd Future guys, but with the internet at their disposal. \u00a0<\/span><\/p>\n

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“New Preme shit got me feeling flyer than a bag of bees” – Tyler, The Creator on Slater<\/span><\/h3>\n<\/blockquote>\n

Supreme and Odd Future\u2019s intersection happened in a way that can only be described as organic. Before Fairfax was the \u201cStreetwear Mecca\u201d<\/a> it is today, it was just a quiet neighborhood and as Tyler states in an interview with GQ<\/a>, Supreme was the only store in the area that sold skateboards at the time. As the Odd Future crew frequented the store, a relationship between them and Supreme developed naturally. <\/span>Angsty and edgy, Odd Future was seemingly the living embodiment of Supreme in the late 2000\u2019s and early 2010\u2019s. Supreme took the collective under their wing and the relationship developed quickly, leading to Supreme eventually giving them free clothes. In 2011, Tyler would model in a lookbook for Supreme, shot by Ollie Magazine<\/a>. As the group gained popularity, they\u2019d soon become something like walking billboards for the brand, putting them on display on some of the highest stages imaginable.<\/span><\/p>\n

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Supreme In The Yonkers Video and at the MTV Awards<\/span><\/h2>\n