{"id":876,"date":"2014-02-07T05:27:01","date_gmt":"2014-02-07T05:27:01","guid":{"rendered":"http:\/\/sneakerheaddata.wordpress.com\/?p=876"},"modified":"2015-12-17T15:03:24","modified_gmt":"2015-12-17T20:03:24","slug":"sneakerhead-influence-by-the-numbers","status":"publish","type":"post","link":"https:\/\/stockx.com\/news\/sneakerhead-influence-by-the-numbers\/","title":{"rendered":"Sneakerhead Influence by the Numbers"},"content":{"rendered":"

At the time this went to print Campless had 118 Facebook fans, 250<\/del> 251 followers on Twitter and sadly, not enough search volume to register in Google’s keyword reporting.\u00a0 For now, ours is a labor of love and we appreciate the slow, steady increase in awareness that has been building in the sneaker community.\u00a0 In the meantime, instead of clicking refresh on our stats page every 10 minutes, we’re taking a look at how some of our sneakerhead brethren stack up when it comes to social reach. \u00a0This is why we refer to ourselves as a sneakerhead<\/span> data company, as opposed to simply\u00a0sneaker<\/span> data – we track data on all<\/em> things related to the community, not just the kicks.\u00a0 Case in point, our recent article on the Top 50 eBay Resellers<\/a>.<\/span><\/p>\n

The below analysis came about, as they often do, in response to a recent article<\/a> that Complex published listing the 25 most influential people in sneakers right now. \u00a0While theirs was a fantastic, mostly qualitative, who’s who list of sneaker personalities, Nike execs and actual celebrities, we of course prefer to take a data first approach to things like this.<\/p>\n

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We collected the number of Facebook fans, Twitter followers and Instagram followers for over a hundred different sneaker retailers, resellers, manufacturers, celebrities, news sites and sneaker artists.\u00a0 Many in the sneaker community are using other social platforms like YouTube, Reddit and Grindr (we’ll let you guess who), but we decided to limit it to the big three. \u00a0Sorry Heat fans, not that big three.<\/p>\n

From there, we filtered out huge corporations, questionable resellers, sites that cover more than just sneakers and people who’d still be famous if they wore Doritos on their feet.\u00a0 We added Fans and Followers from all three platforms to arrive at what we’ve dubbed “potential social media reach”.\u00a0 We recognize there is a lot<\/span> more to social reach than just followers and fans, but we wanted to start simple, to provide a baseline social view that’s easy to understand and compare.<\/p>\n

We split the list into three categories — Content Sites, Shops and People.\u00a0 From there we narrowed down each list to eleven — based primarily on largest social reach, but with some consideration to the sites and individuals we follow, find interesting, funny, informative or useful. \u00a0So, based on that intersection of data (90% quant, 10% qual), here are our top 33* most influential entities in sneakers, listed alphabetically by category:<\/p>\n

Content Sites:<\/strong>\u00a0 Complex Sneakers<\/a>, Kicks Deals<\/a>, KicksOnFire<\/a>, Modern Notoriety<\/a>,\u00a0Nice Kicks<\/a>, SneakerFiles<\/a>,\u00a0Sneaker Freaker<\/a>,\u00a0SneakerNews<\/a>,\u00a0 Sneaker Steal<\/a>, SneakerWatch<\/a>,\u00a0Sole Collector<\/a><\/p>\n

Shops:<\/strong>\u00a0 Alife<\/a>, Bodega<\/a>, Crooked Tongues<\/a>, Flight Club<\/a>, Foot Patrol<\/a>, Kith<\/a>,\u00a0Kixify<\/a>, Pick Your Shoes,<\/a> Ubiq<\/a>,\u00a0UNDFTD<\/a>, WishATL<\/a><\/p>\n

People:<\/strong>\u00a0\u00a0DJ Clark Kent<\/a>, FrankTheButcher<\/a>, JBF Customs<\/a>, KicksOlOgy<\/a>, Mache Custom Kicks<\/a>,\u00a0Matt Powell<\/a>,\u00a0Ronnie Fieg<\/a>,\u00a0Russ Bengston<\/a>,\u00a0ShoeZeum<\/a>, uptown2K<\/a>, WhatTheKicks<\/a><\/p>\n

Yes, we recognize that some People (Mache, JBF, ShoeZeum) could arguably be categorized under Shops, and that others could be placed elsewhere, as well, but it’s our analysis so that’s where they go today.<\/p>\n

That’s is the list, so let’s get started.\u00a0 All data is current as of February 2, 2014.<\/p>\n

First up, Content Sites:<\/p>\n

\"Sneaker<\/a><\/p>\n

Content Sites Insights<\/span>:<\/p>\n