Eminem Helps Detroit Sneaker Resale Company StockX Meet $6M Fundraising Goal
Rapper Eminem has joined the latest group of partners to invest in Detroit-based StockX. Slim Shady along with DJ Skee and Scooter Braun helped to raise $6 million for StockX to help them continue to push the envelope. Read the full story covered by HipHopDX here or below.
Eminem’s making his investment in sneaker resale company StockX matter as the brand raised $6 million thanks to help from Slim Shady and that of other partners.
“With StockX, we’ve set out to create a unique form of commerce that genuinely doesn’t exist outside the stock market,” said StockX co-founder and CEO Josh Luber. “We are fortunate to have a unique group of investors – people who have changed the world in their respective fields and who are already helping us do the same.”
The Detroit-based company released a limited edition sneaker line with LeBron James last month where each pair of shoes came in a box made out of wood from the Cleveland Cavaliers championship court.
And StockX is involved in more than the shoe industry as “the broader goal is to provide a transparent, anonymous and authentic marketplace for all consumer goods,” according to the press release. Other special events the company has been a part of include producing a video for Wale and hosting a charity auction for Ne-Yo.