What is a Sponsored Ask on StockX Pro?

Sponsored Asks are paid listings that promote your new, unworn inventory to buyers browsing StockX on the Verified Marketplace. Available to Level 2+ sellers in select regions, Sponsored Asks appear only on the StockX website and app. Manage your ads and track performance directly in StockX Pro.

Currently, Listings Marketplace items are not eligible for Sponsored Asks, but stay tuned for updates.

Where Sponsored Asks appear
Sponsored Asks surface across the StockX iOS and Android apps and website, including:
  • The "Related Products" carousel on product pages
  • The "Recommended For You" carousel on the StockX homepage
  • Search results for specific brands and products

How to get started
  1. Go to the Selling tab in StockX Pro and select Advertising.
  2. Select "Get Started" and fill in your goals, the products you want to advertise, and your budget.
  3. Review and agree to StockX's Advertising Policies.
  4. Select "Start Advertising" to complete setup and access your Advertising dashboard.

How to advertise new items
  1. Go to your listings in StockX Pro.
  2. Select the items from your inventory you want to advertise.
  3. Apply the "Start Advertising" bulk action.

Ads can run on both Standard and Flex listings. A yellow Ads tag will appear next to any listing with an active Sponsored Ask.

Managing your budget
In the Advertising dashboard, select "Edit" in the Max Budget section. Use the slider to set the maximum amount you want to spend per day.

Please note: Your max budget is a daily spending cap, not a guaranteed spend amount.

Pricing
Sponsored Asks use a Cost-per-Click (CPC) model, meaning you are only charged when a buyer clicks an ad. The minimum daily budget is $1, though that amount does not need to be spent in a single day. Setting a sufficient daily budget helps prevent your ads from pausing before the end of the day.

Billing
Ad spend is charged monthly to the credit card associated with your StockX account, on the 15th of the month following the ad spend.

How advertised products are selected
StockX uses machine learning to display relevant Sponsored Asks in real time based on three factors:
  • How the buyer interacts with StockX, including the verticals, brands, and products the buyer browses
  • Your cost-per-click amount (the higher your amount, the greater the chance your ad appears)
  • The buyer's location on the StockX website or app

Please note: Sponsored Asks are automatically filtered to exclude listings where you are not the lowest Ask. If you are advertising the lowest Flex Ask, that listing is eligible for advertising.

Understanding Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is your total sales divided by your ad spend. ROAS depends on your product price points and how well your listings convert.

For example: if sales from your Sponsored Asks total $100 (after fees and taxes) and you spent $50 on advertising, your ROAS is 200%. That means for every $1 spent, you earned $2 back. Monitor your average ROAS and adjust your budget and listings as needed.

Moloco Sponsored Ask dashboard
For information on using the Moloco Sponsored Ask dashboard, learn more: What are Sponsored Asks on Moloco?

Back