Nike Kobe A.D.
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The Kobe AD, which stands for “Anno Domini”, continued Kobe's legacy as he stepped away from basketball and moved into a new phase of his life, retirement. Vedi altro
Kobe's AD shoe marked a huge departure. Released in November of 2016, this was the first signature sneaker he'd launched since his retirement. The marketing campaign for this shoe was unique and creative. Kobe appeared at the MAMA Gallery in Los Angeles on the Day of the Dead to celebrate the end of his career as an athlete and his transition into being a businessman and coach. The AD featured design as thoughtful and innovative as the court shoes he wore himself. These included an advanced traction system, a Lunarlon foam midsole and a Zoom Air unit placed in the heel. These sneakers continued the tradition of low-top, lightweight footwear Kobe became well-known for. Since their initial release, the Kobe AD has been adapted several times and released in higher profiles. Popular Kobe ADs include the Kobe AD NXT FF in Vast Grey/Thunder Grey and Multi-Color/Black. Encased in transparent material, these shoes have a uniquely ethereal look. Other fun takes on the Kobe AD include the Big Stage in White/Metallic Gold-Gum Light Brown.