This has been a busy year for Kanye West. After a failed 2020 presidential campaign and a whirlwind of personal challenges early on this year, Kanye West seems to be recovering his 2021 very nicely. The artist and fashion mogul turned things around by dominating headlines throughout the summer with the announcement of his Donda album, which officially released early in September. On top of that, he’s also delivering his highly anticipated Yeezy x GAP collection, which is made up of attainable Kanye West-designed basics. This week’s pick is the Yeezy x GAP Hoodie, which was delivered in six colours and is now the second piece to be released as a part of this partnership.
Yeezy x GAP Hoodie in Blue
If you’ve been following the life of Kanye West with any consistency, you’ll immediately recognize the recently released hoodie. Since the announcement of the partnership, West has been seen in public wearing the hoodie, particularly the blue colourway, on multiple occasions.
Unlike the releases of the Round Jacket, the Hoodies ship with relative immediacy. For those who didn’t follow the saga, the Round Jacket release was served up with the caveat that the pieces would not be shipped for at least four to five months. And while next-day shipping isn’t available for the hoodies, most colourways ship within two to three weeks.
The hoodies were released on Wednesday, September 29th, 2021, with little to no warning ahead of time. This release method, commonly known as the “Shock Drop”, has become an obvious favourite for West. Not only has every Yeezy x GAP release to this point been a shock drop, but the artist’s Donda album was also released with little public notice.
Yeezy x GAP Hoodie in Brown
One of the defining aspects of the Yeezy partnership is affordability and accessibility. Shortly after the collaborative ten-year relationship was signed and sealed, Kanye West voiced his desire to deliver high-quality pieces at an affordable price point. With the release of both the Hoodie and the Round Jacket behind us, it looks like the partnership will deliver on that promise.
Surprisingly, both the Hoodie and Round Jacket have been released at the exact same price as similar Fear of God Essentials items. With this in mind, Fear of God Essentials may be a solid barometer for projecting the pricing of more upcoming items.
The Yeezy x GAP Hoodie is available in every colourway in both adult and child sizing on StockX below.
