Travis Scott’s Reign

Travis Scott’s blockbuster collabs helped push Jordan Brand to the #1 spot in our 2019 sneaker rankings, and we expect his upcoming projects with Nike to solidify his secondary market dominance.

Artist Merch

In 2019, artist merch was among the fastest-growing segments of our streetwear marketplace, and as more and more artists release limited capsules to commemorate their albums and tours, we expect that growth to accelerate.

Women + Sneakers

Women’s exclusive sneaker releases nearly doubled their share of the secondary market in 2019, and as brands step up their efforts to court this demographic, expect the popularity of women’s sneakers - and the number of women identifying as “sneakerheads” - to increase.

Smaller Brands Go Big

In 2019, smaller brands like New Balance became major players on the resale market, and with a roster of A-list endorsers that includes Kawhi Leonard, Coco Gauff, and Jaden Smith, 2020 should be another big year for the brand.

The New Man Bag

Hyped luxury luggage and men’s bags — like the Supreme x Rimowa collaboration and Virgil Abloh’s Prism Keepall — proved that men are increasingly interested in these product categories, and we see no signs the hype will fade.

Gen Z Market Power

With nearly 1 in 3 Gen Z consumers identifying as ‘sneakerheads’, this younger generation is driving rapid growth in the secondary market, and with the overwhelming majority choosing StockX as their preferred marketplace, they will continue to propel our business growth in 2020.