Founded by Luca Benini in 1989, Slam Jam was born to serve the underground long before the term streetwear even existed. From its headquarters in Ferrara, far from the European fashion establishment, Slam Jam was able to hone its own unique, highly distinctive style, using art, music and clubbing as its guide to connecting with tribes of like-minded people across the World, and becoming Italy’s first importer of then unknown brands such as Stüssy.

Beginning with a small warehouse on the rural outskirts of Ferrara, over the last almost 30 years Slam Jam has become a globally recognized cultural institution and seal of approval applied to clothing and goods that represent urban subcultures.

Today it leverages its credibility and experience within the community to globally promote the style and attitudes of urban subcultures. Beyond its distribution and retail businesses, Slam Jam collaborates with brands as a full-stack go-to-market global partner, providing every level of service from direction of branding and design, to wholesale, retail and engagement with the community.