For many, sneaker culture starts and ends with Air Jordan. So what better place to kick-off our yearly recaps than with the best Jordans of 2020?
One of the most successful sportswear franchises of all time, and the namesake of perhaps the greatest athlete to ever step foot on a basketball court, Jordan Brand had another landmark year in 2020.
This year, Jordan introduced the Air Jordan XXXV, but the collectorās market continued to be focused on retro models from the ā80s and ā90s like the I, IV and V; models that Jordan himself wore on the court. Jordan also expanded on its portfolio of collaborators, venturing into the luxury space by creating high and low-top Jordan Is alongside Dior. Non-OG retro colourways continued to pack the weekly calendar of sneaker releases as well.
In May, Netflix and ESPN premiered their miniseries āThe Last Dance,ā which recapped the career of Michael Jordan, specifically focusing on his final season with the Chicago Bulls. In the wake of this series, after-market prices for Jordan sneakers surged significantly, especially with regards to OG models and colourways worn by Jordan, including the āChicagoā 1.
These are the biggest (and best selling) Air Jordans of 2020.
Most Expensive:
Air Jordan I Retro High DiorĀ
It should come as little surprise that the most expensive Jordan sneaker on the 2020 after-market is the luxe Nike Air Jordan 1 Dior. Debuted on the Dior runway midway through 2019, the highly anticipated luxury collaboration finally released in 2020, to much fanfare. Dior Homme Creative Director Kim Jones (an outspoken collector of Jordan sneakers himself) commissioned the collaboration, which was also worked on by Diorās head footwear designer Thibo Denis.
The French fashion houseās approach to constructing the shoe was to create it like a Dior handbag, with the same attention to detail in the form of Italian leather, painted edges, and other hand-finished touches. Created in high and low-top versions, the shoe features details like enlarged Swoosh with a custom Dior oblique pattern, and an āAir Diorā wings logo on the collar.
Definitely, the most talked-about and arguably the best Jordan of 2020, the Air Jordan 1 Dior High sold for an average price of Ā£7,428, while the lows earned an average resell price of Ā£5,003.
Top Selling:
Air Jordan XIIIĀ Retro āFlintā (2020)
The āFlintā Air Jordan XIII was the most-sold sneaker on StockX this year, meaning it had to score high on our list of the best Jordans of 2020. The disparity between American and European sales illustrates a divergence in the two markets, as the āFlintā XIII put up big numbers in the United States, but it was simply not a major seller across the water. This May release was likely bolstered by ESPN & Netflixās āThe Last Dance,ā the final episode of which debuted on May 17, while the āFlintā XIII dropped 13 days later on May 30.
Over the course of the year, an astonishing 56,000+ pairs were sold on StockX.
Highest Price Premium:
Air Jordan 1 & Air Ship āNew Beginningsā
For 2020ās NBA All-Star Game, Jordan Brand made sure to keep a couple tricks up its sleeve. The āNew Beginningsā pack was remarkable for a few reasons. First, it included the first-ever Air Ship retro. Nike has always been reticent to fully acknowledge the Air Shipās importance within the Jordan canon, until now. The accompanying Jordan 1 came with a remastered shape, including reimagined proportions like added ankle padding and a higher cut, making the shoe similar to the sneakers MJ actually wore in ā85.
On average, the āNew Beginningsā pack sold for 362% above its retail price.
Editor’s Picks:
Off-White x Nike Air Jordan IV & V
Nike and Off-Whiteās inaugural āThe Tenā collaboration in 2017 changed the landscape of sneaker collaborations, and theĀ Jordan 1 āChicagoā included in that drop became one of the most expensive Jordan 1 collaborations on the market currently.
Virgil and Nike refreshed their partnership with 2020, by serving up new takes of the IV and V. The Jordan IV āSailā offered up a natural, monochromatic colourway with deconstructed elements, as well as mesh on the toe box and quarter.
The same āSailā treatment and deconstructed elements were also applied to the Jordan V, while Virgil also added a hole-punch treatment to the sneaker, as an abstract expression of Nike Air.
The Off-White x Nike Air Jordan IV āSailā secured an average resale premium of 500% and an average price of Ā£855. The Off-White x Nike Air Jordan V performed best in its Toddler version, selling for 150% above retail, while adult sizes sold for 140% above retail.
Air Jordan I Retro High 85 āVarsity Redā
Featuring the same remastered shape as the Jordan I from the āNew Beginningsā pack, this āVarsity Redā edition was limited to 23,000 pairs, and initially released at All-Star Weekend in Chicago. This best Jordan of 2020 contender presents a new spin on the āBredā colour scheme, with notably different colour blocking on the toe. The leather used on this pair was also smoother compared to its āBredā counterpart, making it one of our top Jordans of 2020. Added accoutrements included individual dust bags, and an OG-inspired hangtag.
The Nike Air Jordan I High 85 āVarsity Redā sold for an average price of Ā£532, a 217% premium.
Air Jordan 1 Retro High āRoyal Toeā
For this retro release, Jordan Brand hybridized two 1985 Jordan 1 models; mixing elements of the āRoyalā and āBlack Toeā colour schemes. Using the colour blocking of the OGĀ āBlack Toeā as a starting point, Jordan then applied hits of āRoyalā blue on the toe, ankle and outsole, as well as a white Wings logo to the collar. While the storytelling of this collaboration may have lacked the richness of some of Jordanās collaborations from 2020, or releases like the āNew Beginningsā pack, itās clear that there was a voracious appetite for this non-OG colourway, as it was one of our customer’s favourite Jordans of 2020, ranking as the second most-commonly sold Jordan sneaker this year.
Second only to the āFlintā XIII, the Air Jordan I āRoyal Toeā saw nearly 50,000 sales on StockX in 2020.
Air Jordan IV Retro Union “Guava Ice”
Another esteemed Jordan collaborator, Unionās Chris Gibbs delivered a divisive Jordan IV this year, as a follow-up to his Jordan I collaboration in 2018. When images first hit the web, some Jordan fans baulked at the snubbed tongue, which Gibbs later revealed could be unstitched to resemble a more familiar Jordan IV tongue. Gibbs once again showed his keen ability to tell stories through products, and if Jordan Brand doesnāt wind up tapping Union for a third collaboration, we would be greatly surprised.Ā
The Union-exclusive āGuava Iceā colourway sold for an average of 214% above retail.
Air Jordan I Retro High āCourt Purpleā
The Air Jordan I “Court Purpleā were among a bevvy of non-OG colourways introduced in 2020, including the āBio Hackā, āLight Smokeā, and others. What makes āCourt Purpleā a front-runner for the best Jordan of 2020? Even Kanye West couldnāt resist lacing up a pair and posting his on-foot photo on Twitter (before deleting it). Naturally, this made it one of the most searched colourways on StockX. The 2020 edition does differ slightly from the similar 2018 version, the latter of which differed via black panels on the toe box and lace stay.
Nearly 40,000 pairs of the Air Jordan I āCourt Purpleā were sold on StockX this year.
Air Jordan IVĀ Retro āBlack Catā (2020)
This year, the no-fuss āBlack Catā Jordan IV was treated to a retro release for the first time ever, which is kind of a big deal. This murdered out Jordan IV first released in 2006, and the name āBlack Catā derived from one of Jordan’s nicknames. Nubuck leather is complemented by graphite matte finishes, while Jumpman logos on the tongue and heel blend in seamlessly with the stealthy colour scheme. These are a cheat code. What else is there to say?
Over 20,000 pairs of the Air Jordan IV āBlack Catā were sold on StockX in 2020.
Air Jordan I Retro High āDark Mochaā
Yet another non-OG Jordan I colourway that did not linger on shelves. If you see some similarities between this Air Jordan I āDark Mochaā and Travis Scottās reverse-Swoosh Jordan I from 2019, youāre not alone. Itās difficult to deny that the brown tones on the āDark Mochaā edition are pretty similar to Travis Scottās collaborative model, and many saw this as an opportunity to secure the look of Scottās collaboration for less. Social media was quick to pick up on this comparison as well, with memes and reviews that drew comparisons between the two Jordan Is.
Over 27,000 pairs of the Air Jordan 1 āDark Mochaā were flipped on StockX in 2020.
Air Jordan I Retro High (Oklahoma Sooners PE) & Air Jordan IĀ Retro High (Georgetown PE)
Player exclusives and friends-and-family models from Jordan Brand are some of the most covetable sneakers, and some of the most expensive on the aftermarket, specifically because they are never available to the public. While most of have little chance of ever owning a Jordan PE, occasionally some pairs do find their way onto StockX.
This year, just one pair each of player-exclusive Jordan 1s from Oklahoma and Georgetown sold for Ā£3,644 and Ā£4,012 respectively. What makes these models different from a regular Jordan 1, aside from the fact that theyāre only given to players and staff? Exotic leathers feature throughout, like faux stingray and reptile-embossed leather, while school logos appear on the tongue. This extra attention to detail ensures both releases make our best Jordans of 2020 list.