The Dyson Airwrap Styler is perhaps one of the most innovative hair products to be released in decades, utilizing new technologies that revolutionize the way people style and protect their hair.
The Dyson Airwrap Styler makes use of a technology Dyson has dubbed “the Coanda Effect”, which enables fast-moving air to attach to a surface without heat. Unlike other heat-based hair styling products, the Airwrap doesn’t rely on heat to help create curl and volume in hair, which ultimately protects your hair from damage.
Since its release in 2018, the Dyson Airwrap Styler has been increasingly hard to buy. High demand and low supply inevitably raised prices, leading consumers to the secondary market in order to secure their very own Airwrap Styler. Thankfully, you can grab your own Dyson Airwrap and other Dyson products right now on StockX, even as they remain sold out at major retailers.
Photo from Dyson
History and Technology
Known for manufacturing premium vacuum cleaners, the Dyson name has become synonymous with technologically advanced consumer home products. After decades of success with a myriad of vacuum cleaners, specifically marketing products towards a more premium, affluent consumer base, Dyson expanded into hand dryers, air purifiers, bladeless fans, and now hair products.
In some respects, Dyson could be seen as a tech company, always engineering cutting edge machines that incorporate bladeless fans, advanced filtration systems, and a myriad of methods like the Coanda Effect that controls airflow.
Dyson hair products like the Airwrap Styler, Hair Straightener, and Hair Dryer have become increasingly popular over the past half-decade following a wave of Dyson-related reviews and videos on platforms like Tik Tok, Instagram, and YouTube. The Dyson Airwrap in particular has become as much of a cultural phenomenon as it is a functional, high-tech product. Consumers have connected to Dyson’s marketing of the Coanda Effect. Traditional hair stylers utilize high heat in order to curve, straighten, or create volume, a sacrifice that until the introduction of the Airwrap Styler, was unavoidable.
According to Dyson, the Coanda Effect “is the tendency for a fast-moving jet of air traveling over a surface to attach to that surface. In the Dyson Airwrap Styler, we combine this scientific concept with the Dyson V9 motor to create a spinning vortex of air.” This technology doesn’t rely on heat to help create curl or volume, protecting the longevity of your hair.
How Much Does the Dyson Airwrap Cost?
The Dyson Airwrap Styler Complete retails at $550, and the set includes a premium storage case, soft smoothing brush, 1.6-inch Airwrap barrels, 1.2-inch Airwrap barrels, and pre-styling dryer, round volumizing brush, and more. Compared to other hair products on the market, the Airwrap undoubtedly comes at a price premium, but its limited availability is a testament to its popularity.
According to our data, the Dyson Airwrap trades at an 11% price premium or an average price of $659. While this increase isn’t as drastic compared to hype products like the PlayStation 5, the price has remained consistent. The price of an Airwrap Styler on StockX has never dipped below $650 or above $715, so buyers can find some peace of mind knowing prices probably won’t soar above a 20% premium.
Photo from Dyson
The reality is Dyson cannot currently meet the market demand for its products, and the Airwrap Styler has remained sold out on the company’s website and other major retailers. Occasionally, the Airwrap will restock at stores like Ulta and Best Buy in the United States, but the product always sells out almost immediately. Despite these fluctuations in restocks, there is only a 4% volatility of price on StockX, which means if you’ve waited out on buying an Airwrap Styler, you might want to consider buying now.
The Dyson Airwrap is expensive, but a good tattoo or a nice restaurant, you ultimately get what you pay for.
Summary
The Dyson Airwrap’s versatility, number of attachments, engineering, and technology are all components of the product’s success. Historically, hair stylers have struggled to solve the issue of hair damage caused by heat, and Dyson’s solution has struck a chord with a generation of users looking for quality products even at a price premium.
Even the presentation of the Airwrap invokes a premium, luxury feeling out of the box. The leather case, accessories, and slick design profile make the Airwrap stylish in conjunction with its functionality.
If you’re in the market for an Airwrap Styler, now is the time to purchase on StockX. Prices have remained steady even as supply remains nonexistent at major retailers. Remember, all Dyson products on StockX are brand new and authenticated by our team of experts. While you’re there, consider shopping for other popular Dyson products like the Supersonic Hair Dryer, Corrale Hair Straightener, and more.
