The adidas Ultra Boost 3.0 begins the next generation of what many consider to be the most comfortable sneakers ever made. Thankfully, the team at adidas has kept the design similar to previous versions with the main changes coming in the form of improved Boost cushioning and a Primeknit woven upper. The Fitcounter on the heel, famous Torsion technology, reinforced “cage” and rubber outsole by Continental Tire remains the same as the previous releases. The launch of the 3.0 UB kicks off with 6 colors for men and 5 colors for women. Most noticeable are the Core Black and Triple White versions. Followed closely by a new Clear Grey variation and a Burgundy colorway. The suggested retail price in the US is $180, which is the same as the original 1.0 and more recent 3.0 versions. Check out the new adidas Ultra Boost colorways below.