Drake has been on fire when it comes to collabs with major brands, continuing to elevate his personal brand outside the music industry. In the past few months, Champagne Papi announced his partnership with Nike for the NOCTA label, and he cooked up another collab with Canada Goose for new OVO x Canada Goose Parkas.
As we look ahead to the rest of 2021, Drake continues to stake his claim as the elevated version of Travis Scott. Of particular interest is his rumored new OVO Air Force 1 sneakers set to drop in the summer. There have already been images surfacing online of him wearing them. And he’s not giving up music anytime soon! We also expect Drake to release his highly anticipated album, Certified Lover Boy, sometime soon.
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Nike x Drake NOCTA
The collaborative sub-label NOCTA delivers activewear and outerwear inspired by Drake’s nocturnal creative process. As we get ready for NOCTA’s second drop, let’s revisit some of the most exciting pieces from the label’s launch.
Nike x Drake NOCTA Hoodie Yellow
Released as a part of the label’s launch, the Nike x Drake NOCTA Yellow Hoodie turns a dependable, staple piece into a refined, tech-fleece article. The yellow body features a black Nike Swoosh and black piping accents above the cuffs and around the sides and back. A lowkey sophisticated piece from NOCTA’s first drop.
Nike x Drake NOCTA Puffer Jacket Yellow
The yellow Nike x Drake NOCTA Puffer Jacket is spun from a shimmering gold fabric that brings warmth without the weight. Details include an embossed Nike Swoosh on the back, and Drake NOCTA branding on the front. This puffer should be your go-to subtle flex for this winter, and next winter.
Nike x Drake NOCTA Gloves Black
Drake went ahead and dropped some football gloves. The black gloves include Swooshes on the tops of the hand and a reflective NOCTA branding at the wrist. Not necessarily the best choice if you’re looking to keep your hands warm in the biting cold, but it’s the chef’s kiss if you’re trying to channel that 2011 Drake energy from his Headlines video.
Nike x Drake NOCTA Socks White
Once again, Drake takes a staple item, Nike crew socks, and gives it an upgrade providing a subtle flex that the cognoscenti will appreciate. The NOCTA swords logo and “C.L” (Certified Lover) initials have been added to the back portion of the ankle; the classic printed Swoosh has been replaced with a premium embroidered version, and NOCTA is written across the top of the foot. There are socks, and then there are socks. These are socks.
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OVO SS21
The latest offerings from OVO dropped in February, featuring a range of pieces to keep you comfortable as winter turns into early spring. Featuring a line of staples executed with an eye to detail, it’s no surprise that the collection quickly sold out.
OVO Cuffed Beanie Black
It’s still cold out there, and the perfect beanie can be the difference between feeling and fighting the chill. OVO dropped the black cuffed beanie with “October’s Very Own” patch sewed on the cuff as part of its SS21 collection in January. If you’re reading this, it’s too late to cop anywhere but StockX. Do your ears a favor and grab one today.
OVO Monogram Hoodie Heather Grey
The Monogram Hoodie Heather Gray elevates the all-over print aesthetic with the embroidered OVO monogram. It’s everything a hoodie should be but rarely achieves—comfort, class, and warmth.
OVO Military Field Shirt Vine
If you’re going to be in the OVO Army taking orders from General Drake, you will need a clean uniform. The OVO Military Field Shirt in vine green provides that martial look while still looking dope underneath your best Moncler puffer. With a large October’s Very Own graphic print on the back, everyone will know who you’re riding with when it’s time to go to War.
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OVO x Canada Goose Parka
For the tenth anniversary of the OVO and Canada Goose partnership, the two Toronto-based brands brought some cold weather heat. To celebrate their decade of collaboration, they dropped a parka and a trucker hat in three colorways each.
OVO x Canada Goose Terrain Parka Camo
Canada Goose went all out to celebrate their anniversary with OVO. They designed a brand new silhouette inspired by the company’s tactical heritage and Canada’s natural beauty. The OVO x Canada Goose Terrain Parka comes in Maple Leaf Camo, Great Lakes Blue, and Black.
OVO x Canada Goose Trucker Hat Black
Everybody loves a trucker hat—ask fans of Chrome Hearts—and OVO x Canada Goose tenth anniversary trucker hats bring the big rig fire. Released in the same three colors as the Terrain Parka, the hats feature October’s Very Own patch logo on the front, and a Canada Goose patch on the back.
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