Bringing More to You

StockX offers access to the most popular and hard-to-get brands and products from around the world. We also ensure that every item sold on our platform goes through a rigorous authentication process. At StockX, Authentication is about more than just stopping counterfeiters. Over the last 12 months, the presence of manufacturing defects was the top reason products were rejected during StockX’s authentication process. We are also constantly working on expanding our catalogue by onboarding new brands. And we onboard new brands with the same relentless attention to detail that we bring to every single item that passes through our global network of Authentication centres. 

Below, we offer an insider’s look at how new brands and products are added to our marketplace, and how we ensure that the products you love now, and the products you will love in the future, are always verified authentic.

Identification

We work hard to identify brands to add to our ever-expanding catalogue throughout the year. This process combines the expert knowledge of our Merchandising team and conversations with StockX customers. At the beginning of each year, the Merchandising team researches brand and category trends and performance. In addition to our internal investigation, you, our customers, help guide the catalogue’s growth. We periodically roll out customer surveys to determine what brands we may be missing from our catalogue. We watch what’s happening in the culture to determine what brands are getting more attention, what brands are being talked about, and what brands are going to be the next big hit. And then, of course, we pay attention to customer behaviour on the site to see what clues are left behind by our users to help us make these decisions.  

Supreme was the first streetwear brand to get added to StockX. Today, our marketplace is home to thousands of apparel from various brands.

But it’s not enough to identify brands that should be added to StockX. A core pillar of StockX is providing access to current culture. This means we’re sensitive to the supply of items for established brands as well as emerging regional and local brands that have increased global demand. In addition to facilitating access to a smooth customer trading experience, we also work directly with brands and power sellers to add new brands to the site.

Curation and discovery represent the final piece of identifying and onboarding new brands. It’s all about the mix. This means we’re making sure that the brand’s inclusion makes sense for the larger vision of what our global customers are already looking for. It’s all based on the constant feedback loop between our merchandisers and customers. Our goal is to add brands that capture the attention of our customers and align with the brands and cultures represented in our current catalogue.

Authentication

Once a new brand is identified to be onboarded, our Authentication process kicks in. Our Authentication process is a sequential approach spearheaded by our Knowledge Managers. The first step involves researching the brand – brand history, item history, and production history. Following the brand research phase, our team investigates the volume of fake products on the market.