StockX has endeavoured to use our platform to expand the range of products and cultural connections available to customers all over the world since 2016. But we don’t just see ourselves as a purely transactional company. What we are is a platform for the cultural and creative communities represented on StockX to come together and build – and buy and sell. From carrying the brands and products foundational to the culture, spotlighting emerging and new-to-StockX brands, to supporting the causes and organizations that mean the most to our customers and team members, StockX views our platform as a place to connect and grow through the cultures and communities we all love.
Brand Love
StockX is the place to find the products from the brands you already love – and discover new brands you will love. As a marketplace, we’ve always been committed to providing access to products and brands that have helped build – and continue moving – the culture and community forward.
One of the most successful ways we’ve worked to link customers and brands on StockX has been our DropX™️ program. Each DropX™ offers products from various brands and artists exclusively on StockX. The real value of this program is that it provides a platform for emerging brands, giving them direct access to our international customer base. While other times, it provides an opportunity for more established brands to release unique and new products in new ways.
Our award-winning DropX with Revlon and Megan Thee Stallion featured this Hot Girl Sunset makeup set
Perhaps our biggest and most celebrated DropX™️ is the Revlon x Megan Thee Stallion four-piece makeup kit, including a bag printed with “Hot Girl.” Released in two different sets, this was Revlon’s first collab with the rapper and was a major success. So much so that the release won a 2021 WWD Beauty Inc. Award for Collab of the Year. In another high-profile DropX™️ move, StockX partnered with Coachella for an exclusive collection of merch for the 2022 festival linking artists and brands. Featured artists and brands included Snoh Alegra and Melody Ehsani, Benny the Butcher and Bricks & Wood, and Vince Staples and Brownstone.
DropX™️ releases also include brands and creators who are rethinking and remaking culture. Over the last year, StockX has partnered several times with Malbon Golf as they work to shift traditional notions of golf and golf culture to a more inclusive angle through product releases and, most recently, a golf event, Divots in the Desert. We worked with the keyboard company Higround to release a limited edition keyboard designed to connect gaming and hype culture. And we’ve partnered with independent artist and customizer PHILLLLLTHY for his signature vintage-meets-erosion take on a pair of Air Jordan 1 Retro High Pine Green Black and 2020 Fire Red Air Jordan 5s.
2020’s DropX with artist PHILLLLLTHY on a pair of distressed Air Jordan 1 Pine Greens
But it’s not all about exclusive releases or high-profile collaborations. We also use our platform to promote emerging and niche brands, including Garment Workshop, AMI Paris, and Almost Home. From mainstays Supreme, BAPE, and Palace, to the most recent additions to the StockX catalogue, we work to link our customers with the brands they know and love or introduce them to something new.
Community Love
It’s not enough to only spotlight brands and products, it’s also necessary to promote the culture and communities that created these items and encourages demand. From StockX’s beginning, we’ve invested in the cultural and creative communities fundamental to StockX’s culture. The most visible sign of our support and love for our community is the StockX Charity IPO program. By partnering with some of the best-known brands and celebrities, we’ve helped support causes and charitable organizations dedicated to impacting communities worldwide.
Not every charity or cause StockX is involved in features sneakers, but many do. Some of our most talked-about charity work featured sneakers and brands at the centre of sneaker culture. For example, we teamed up with Eminem on two Charity IPOs auctioning off rare sneakers for charities supporting communities in Detroit and Houston, respectively. In support of ocean conservation, we partnered with colette to auction off the last 30 pairs of the iconic colette Air Jordan 1.
The Air Jordan 1 colette (F&F) auctioned off for our 2019 Oceana fundraiser
Our communities and causes are as varied and diverse as our customers – we encompass more than sneakers. During the past several years, we’ve worked with Halo and Swarovski, Xbox and adidas to benefit Gamers Outreach – a nonprofit providing entertainment through gaming to hospitalised families since 2007. And when the world shut down in the face of the COVID-19 pandemic, we raffled off unique and coveted pieces from some famous friends including Don C, Karlie Kloss, Lionel Messi, Hasan Minhaj, and others, to benefit the World Health Organization’s COVID-19 Solidarity Response Fund. StockX’s various charitable initiatives have raised more than 1.6 million dollars.
Love is the connective tissue between the products, brands, and our charitable work. It is a love of the products, the creators, and the cultural communities that StockX links through our platform.
