Out of all items, across all verticals, the Nike Flyknit was Australia’s most popular product during the first three months of 2021. So popular, in fact, that seven out of the top ten products sold in Australia were Flyknits. In addition to the popularity of the Flyknit, three of the top seven silhouettes were women’s models demonstrating the importance of women in the marketplace – as well as showing how ridiculous it is that brands so often overlook women consumers. It’s safe to say that Flyknits are having a moment in Australia.
Let’s take a closer look at the Flyknits that so far have been racking up the sales in 2021.
Nike React Phantom Run Flyknit 2 White Volt Pink Glow (W)
The White Volt Pink Glow Flyknit was the second most traded item in Australia in Q1 of 2021. This model also ranks as the most traded women’s item relative to each global market’s individual top ten. Worldwide, Australia accounted for almost 95% of 2021 sales of this colorway, and 77% of the total sales over the last year.
Nike React Phantom Run Flyknit 2 Flash Crimson Baltic Blue
The next Flyknit in Australia’s top ten is the Flash Crimson Baltic Blue. Earning a 90% global market share since the beginning of the year, Baltic Blue sales in Australia have far outpaced the rest of the world. And comparing total global sales since August 2020, Australia accounts for 76% of all Baltic Blue Flyknits sold.
Nike React Phantom Run Flyknit 2 Red Orbit
The fourth most sold product in Australia in 2021 is the Red Orbit. Similar to the other Flyknits above, 90% of all Red Orbits sold worldwide in 2021 was purchased in Australia. In addition to the 90% 2021 global market share of Red Orbits, Australian purchases also commanded 64% of all Red Orbit sales during the last 12 months. 
Nike React Phantom Run Flyknit 2 White Black
The classic color combo of white and black dressed the upper on this top ten Flyknit. Of all the White Black Flyknits sold in 2021, Australia accounted for 89% of trades. And when we compare Australia’s activity since May 2020 with the rest of the world, Australian customers purchased 63% of this colorway.
Nike React Phantom Run Flyknit 2 Black
The Black Flyknit colorway presents another classic, clean take on the silhouette that has been a huge hit in Australia. In 2021, 87% of all Black Flyknits sold on StockX were bought in Australia. Since May 2020 when the Black Flyknit released, Australia has been responsible for 60% of all sales.
Nike Epic Phantom React Flyknit White Hydrogen Blue W
The next women’s exclusive model in Australia’s 2021 top ten is the understated White Hydrogen Blue Flynit. Australians purchased 92% of all the 2021 sales of this colorway. And when we zoom out 12 months, 74% of all Hydrogen Blue purchases were made in Australia.
Nike React Phantom Run Flyknit 2 White Pure Platinum W
Rounding out Australia’s Flyknit top ten list takeover is the woman’s White Pure Platinum colorway. During Q1 of 2021, Australia purchased 70% of all traded pairs. During the past 12 months, 59% of all global sales came from Australia.
