Alizé’s roster of talents spans music, television, and fashion. When she’s not collaborating with high-end fashion designers on looks for the red carpet, she’s working as a creative director and consultant. In 2019, Alizé founded a self-development lifestyle brand and creative network, NOTE TO SELF, and launched her first fashion brand, 1991BABESTORE, which featured as a pop-up in Selfridges.
Check out the full interview below:
What influences you?
Growing up: my childhood, my teenage years, and the culture that surrounded me at that time were a big influence. I grew up with grime. It was something I was interested in; I was interested in UK music. I used to go round someone else’s house to watch Channel U. It’s interesting that when I wanted to come into fashion, UK music wasn’t making any money. UK streetwear wasn’t making any money. And then ten years later it’s making quite a lot of money which is great because I’ve seen a transition in culture and a mass growth in the culture. I guess that’s come with the internet and its ability to make local things more global. I love that a lot of the nostalgia of my youth is now really commercial – which is a love and hate thing, but it’s cool. I like that people are making a living off something that before wasn’t possible or deemed interesting.
I guess a lot of my influences come from music, cinema, art, historical periods, and just my general interests and people around me.
What’s overrated right now?
Everything. I’m not a superfan of anyone or anything. I like things, but I don’t have a number-one interest or person that dictates something to me. It’s hard even to say these things when you’re in the industry. Sharing your personal opinion now is immortalised, and it’s hard to grow away from your opinion. There’s no privacy in what you say now. I think life is a bit overrated now.
What’s underrated right now?
I think probably the little things that you missed when there wasn’t all that stuff mediating what you do and who you are. I miss that personally because of the industry I work in. I miss being able to vocalise things in a way that I don’t care about the consequences. I guess it’s personal.
What are you most excited about right now?
I like that I’m getting a lot of boy clients at the moment. I always thought that I didn’t like styling men, but I do like it. It’s a challenge, and because I believe in these people, it makes it more fun and interesting – and you care. I’m excited for the new year. I’ve come to a place in my career where I can make a lot more choices before I was kind of moving with what was being moved for me because I didn’t have as much work choice. Now, I do.
What’s next for you?
I can relish in the fact that I don’t have to make any solid choices in my career, and I can just go with the flow and the jobs that I enjoy doing. I learned that if I don’t enjoy something just don’t do it, and that’s ok. There was a point when I didn’t want to do styling anymore but now I feel really energised by it.
Bonus question: Was that 5?
Was that 5? Was it 5? Are you asking me if that was the fifth question? What’s the fifth question? I don’t even know. I have a very low attention span [laughs]. Well, Alizé’s response was that “she didn’t even fucking know what was happening” [laughs]. This is basically the story of her whole life: she doesn’t know what the hell is happening!
