Jewelry makes our outfits more beautiful and Kitesy Martin and her pieces are proof of that! From necklaces to bracelets, rings to earrings, you’re bound to find something you like among her unique pieces. In addition to the jewelry’s quality, Kitesy Martin shares advice on how to clean your jewelry and offers online masterclasses to give your jewelry a second life through recycling. It’s a great way to get to know the world and the responsible work of the label’s creator, who works for “a way of life that is more respectful of the environment and our natural resources”.
Collaborations are another strong area of the Kitesy Martin brand, which has worked with Nike, Dualist, Maison La Rue, and more recently, No Name. Today, the brand is teaming up with StockX for “The Family Drop” whose purpose is to promote local independent companies and celebrities through the release of limited-edition products, exclusively available on StockX.
The artwork Kitesy Martin created for the occasion was designed by the JDID CLUB, a sisterhood of seven inspiring and creative young women whose slogan is: We create. A short motto that says a lot about the diversity of their artistic activities and their plural ambitions in fashion, sports, music, photography… All with a commitment to women’s representation, in all their aspects.
Before discovering the exclusive jewel designed for “The Drop Family”, I will let you discover what the concept of Family represents for Kitesy Martin and JDID CLUB.
Herbby: What does Family with a capital “F” mean?
Kitesy Martin: For me, the concept of Family is particularly meaningful because I am a young mother. It represents a group of fellow team members who are moving in a common direction, helping each other out.
JDID CLUB: It’s not necessarily blood ties, it’s a team that is built over time, throughout the difficulties and the good times. It includes all the people who are part of our community. It is the JDID CLUB Family!
H: What are the most important elements that connect Kitesy Martin and JDID CLUB?
KM: I like the young, trendy concept of JDID CLUB, I find it very inspiring. They represent everything I want to put forward with my brand. That’s why I was delighted to see my jewelry on the show because it represents values that inspire me.
JC: Kitesy Martin’s work fits perfectly with us. She is a young entrepreneur who started alone, without asking herself questions, with the means available and these are the same approaches we consider when we do creative projects for brands or artists. We are students, we work on the side and the JDID CLUB group is a good excuse to do things we like, without having a “specific framework”. We also appreciate its approach to make new with old by gathering things everywhere. Indeed, this is what we do to carry out our projects: look for good ideas and good people to progress with.
H: How do you manage to spread this idea of Family to your customers/community?
KM: Since the launch of the brand, I mainly use Instagram, which allows me to have direct feedback on our jewelry, our collaborations, and our latest news. As a result, we are always trying to rectify the situation according to the comments of our community. Personally, I have a close relationship with the people who follow the brand thanks to the online masterclasses I organize every month, where I teach them to recycle their “forgotten” jewelry. It’s also a good way to keep in touch with the brand’s customers.
JC: For example, we did our first project for one of us, Taqwa, who created the Akagi website dedicated to women who are “invisible” in sports, especially women with veils. We are not community-based but we do a lot of things for our community. We do it naturally, of course, nothing is calculated so it stays authentic. That’s the JDID CLUB identity. Moreover, we are seven, with seven different personalities but we complement each other. We individually make the JDID identity shine, in our personal lives, with our friends, on social media… We also make sure to include our community in our projects: cousins, friends, etc.
H: What does “The Drop Family” represent to you?
KM: First of all, I am very happy to be part of the Drop! When I see the selection of brands involved in the project, I’m pretty proud of their position. It’s also an accomplishment because my brand is very new, it’s only two years old. If someone had told me two years ago that I would be part of an exclusive Drop on StockX, I wouldn’t have believed it!
JC: The project is very cool, especially since Kitesy Martin has an ethical background and we think that the concept is consistent with all chosen brands and groups. We are happy to be able to bring our touch to the project and, for once, to be in front of the camera and not behind! We also know Hall Haus and we think it’s great to be associated with other Parisian teams on the same campaign.
H: How does the recycled necklace from a vintage chain reflect the unifying dynamics of this StockX initiative?
KM: In my opinion, recycling is the future of young artists because today, we have reached a point of no return in terms of the environment and recycling is a creative and responsible way to manage this environmental problem. With this piece of jewelry, we are all going in a positive direction for the planet.
Discover the Kitesy Martin Mousqueton necklace available soon, exclusively on StockX.
