Supreme has shown an affinity for collaborating with brands that invoke memories from the 80’s and 90’s. Their latest collaboration with Luden’s does just that. The Supreme Luden’s Beanie was one part of the collaboration which also consisted of tees and their iconic throat drops. Luden’s was created in 1879 by William Luden who made both candy and cough drops. Intertwining the flavors of both he helped create a drop that kids and adults adored alike. Tasting more like candy than medicine, people don’t mind popping a Luden’s drop to cure their sore throat since they tasted so darn good. The Wild Cherry flavor is what they are known most for and the flavor that is the focus of the collaboration. The beanie was kept supremely simple, the base being the streetwear brand’s acrylic cuffed beanie in light blue. On the large cuff they embroidered in the Luden’s original branding with the image of the cherry right in the middle. The Supreme script logo is added to the back to finish off the look. The Supreme Luden’s Beanie released on December 13th, 2018 with the rest of the collection both online and in most Supreme brick-and-mortar locations. Both colorways were a sellout however they’re available for purchase now on the site.
Supreme Luden’s Beanie Light Blue
Retail: $44
Release Date: 12/13/2018
