Founded in 2012, Awake has gained recognition and amassed a dedicated following by pushing boundaries and delivering unique and thought-provoking designs to its audience with its distinct blend of art, streetwear, and as a cultural symbol. They are especially known for their unisex designs that blur traditional gender boundaries in fashion allowing you to express your style however you want to regardless of gender. Awake takes inspiration from the idea of being awake and aware of one's surroundings, embracing individuality, and staying connected to the pulse of the world, hence the brand name ‘Awake.’
The apparel brand offers a wide range of options in terms of clothing and accessories serving different markets including men, women, and children. Some of the clothing available on the Awake collection include t-shirts, hoodies, sweatshirts, sweatpants, and even jackets among others while accessories to complement their clothing include hats, bags, and socks. They take a strong emphasis on sustainability with a key focus on responsible manufacturing and sourcing, using organic and recycled materials whenever possible. Their mantra is to create high-quality products that are durable while maintaining a conscious and sustainable approach to fashion.
Some of the collections on the Awake apparel line mostly have striking features such as bold graphics and striking prints as can be seen on the Awake Michelle Tee and the Awake Spring 2019 DSM London Tee. They have also been involved with a range of artistic collaborations that reflect their commitment to creativity and self-expression with notable names such as luxury brand Moncler, Carhartt WIP, The North Face, Fragment Design, and ASICS.