10 Years of StockX
Innovation. Culture. Access.
Ten years ago, StockX was founded in Detroit with the mission to bring data transparency, trust, and access to the forefront. A decade later, we’re celebrating the journey with 10X, an immersive three-day pop-up that builds on 313 Day, transforming the heart of Detroit into a dynamic space honoring the city, the community, and the moments that have shaped us.
10X captures the essence of a decade that has reshaped the marketplace and redefined culture, featuring immersive storytelling, live programming, nearly 700 shoppable products from today’s most influential brands, and a curated installation of the top-selling sneakers from each year of the past decade.
EVENT TIMELINE + PANELS
Friday, March 13, 2026 – Sunday, March 15, 2026
1001 Woodward Ave, Detroit, MI
Friday, March 13
The History of StockX with StockX Co-Founders Greg Schwartz & Josh Luber
11am – 12pm: Seating First-Come-First-Served
12pm – 6pm: Pop-up Open To The Public
Saturday, March 14
Building Sneaker Brands for Pop Culture Icons
Featuring D’wayne Edwards, Founder of Pensole Lewis College, Gentry Humphrey, Former VP of Jordan Footwear, current CEO of Code by Gentry and GH Consulting & Jon Wexler, former adidas and Yeezy Executive, hosted by StockX’s Brendan Dunne
11am – 12pm: Seating First-Come-First-Served
12pm – 6pm: Pop-up Open To The Public
Sunday, March 15
A Decade of Sneaker Resale
Featuring Jeff Malabanan, co-owner of Rif LA, Miki Guerra, Founder of The Mag Park, & Steve Natto, Sneaker Culture Analyst, hosted by StockX’s Brendan Dunne
11am – 12pm: Seating First-Come-First-Served
12pm – 6pm: Pop-up Open To The Public
THE 10X AUCTION
The 10X Auction cracks open a decade in the vault, celebrating StockX’s 10th Anniversary. This exclusive lineup features a curated selection of highly coveted items that define 10 years of culture and legacy, all verified by StockX.
RIGORER
In celebration of StockX’s 10th Anniversary, we’re excited to present a collaboration with Rigorer, a sporting goods brand specializing in high-performance basketball footwear and apparel. The limited-edition Rigorer AR3 StockX will be available for a special preview and purchase in limited numbers at the StockX 10-Year pop-up in Detroit on March 13, 2026. The global release will follow on March 14, 2026, on Rigorer.com with only 2,000 pairs available.
The Rigorer AR3 StockX is artfully designed in collaboration with Daniel De Jesus Kreuger, Vice President and Head of Creative at StockX. This design combines the worlds of golf and tennis, continuing the narrative of the previous AR2 model.
The colorway features a vibrant neon balanced by darker tones to create a textured appearance. The neon details symbolize forward movement and energy, serving as the perfect backdrop for the iconic StockX green.
