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STOCKX

Promotion Guidelines and Rules

July 29, 2026

This Policy

This policy provides rules for Live Openings on StockX’s Live Shopping Platform and what happens if the rules are not followed.

1. General

These Promotion Guidelines and Rules is one of the policies referenced in, and incorporated by reference into, the StockX Terms of Service (available at stockx.com/terms), and forms part of the “Terms” as defined therein. Capitalized terms used but not defined in this policy have the meanings given to them in the Terms of Service. If you run a Promotion on StockX and/or using technology provided by StockX, you must comply with our Terms of Service, Privacy Policy and the following terms and conditions. 

2. Gambling Prohibited

StockX expressly prohibits facilitating or promoting gambling on StockX, as well as the sale of purchase-based prizes. These guidelines are not exhaustive and are not intended to be legal advice. StockX makes no representations regarding the legality of any Promotion, and Live Sellers bear sole responsibility for ensuring that Promotions are lawful and non-gambling in nature.

3. Purchase-based Prizes

StockX strictly prohibits sales containing purchase-based prizes, where the purchase of an item qualifies the buyer for a chance to win an additional item (or items), entry into a game, or other prizes. Follower-only Promotions or other games that do not require a purchase or payment are permitted. Additionally, specific and disclosed rewards that are guaranteed upon purchase are permitted.

4. Compliance with Laws

You, and not StockX, are solely responsible for compliance with all applicable rules and regulations governing your Promotions and all prizes offered, including requirements relating to: offer terms and eligibility requirements (e.g. age and residency restrictions); the official rules; marketing; registration and any required regulatory approvals; and compliance with all tax laws and regulations. 

You must comply with all laws, rules, and regulations that govern or apply to your Promotion in each jurisdiction where you offer the Promotion and your Promotion must be operated in a lawful manner at all times. You must comply with the rules set forth in this policy in order to run your Promotion on StockX. StockX reserves the right to take any Enforcement Action, including removing or taking down any Promotion that does not comply with these rules, at any time, with or without advance notice to you.

5. No StockX Affiliation or Endorsement

Unless otherwise agreed to in writing by StockX, you agree that you will not, at any time or under any circumstances, including in the Official Rules or in the course of marketing or advertising the Promotion, state, suggest or imply that your Promotion is endorsed by, sponsored by, administered by or affiliated with StockX.

You acknowledge and agree that StockX does not review, approve, validate, or monitor Promotions for legal compliance. Any failure by StockX to remove, interrupt, or take action against a Promotion does not constitute approval, endorsement, or a waiver of these guidelines.

6. Rules Requirements

You must post a set of “Official Rules” for your Promotion that includes all disclosures required by all applicable laws, rules and regulations in the jurisdictions in which the Promotion is offered, including, at a minimum, the following terms, conditions, and rules:

  • A statement, as applicable, that “no purchase is necessary to enter or win.” Note that this statement must be included, in all caps, each and every time you promote or invite others to participate in your Promotion. 
  • A statement that the promotion is “void where prohibited.” 
  • Eligibility requirements including who is eligible to enter, including age and geographic eligibility restrictions. 
  • A statement that the promotion is open only to legal residents of the US or specific states.
  • Instructions on how to enter.
  • A description of the prize(s), the number of prizes, and their approximate retail value(s).
  • A description of how winner(s) will be selected. 
  • A statement of the odds of winning (e.g., “odds of winning depend on the number of entries received”).
  • A description of how prizes will be distributed.
  • A timeline of key dates and times (as applicable), including when entries open and close, when winners will be chosen, and when prizes will be distributed.
  • A complete release for StockX from any liability and/or damages related to your Promotion. 
  • A statement acknowledging that the Promotion is in no way sponsored, endorsed, administered by or associated with StockX, e.g., “This sweepstakes is in no way sponsored, endorsed or administered by, or associated with, StockX LLC or its affiliates”
  • A description of any free alternative method of entry (see section 6, below, for further information), if required by applicable law.

You must administer your Promotion, including the award of all prizes, as outlined in your Official Rules.

7. Alternative Method of Entry

If you offer purchase as a method of entering your Promotion, you must also offer a free alternative method of entry (“AMOE”), such as email or web form. You are responsible for providing and honoring a legally compliant AMOE.  The free AMOE must be clearly disclosed whenever you talk about the purchase method of entry. Entrants using the free AMOE must have the same chance.

8. Indemnification

You agree to indemnify, defend and hold harmless StockX, its parent, subsidiaries, affiliates, and its and their respective shareholders, members, partners, officers, directors, employees, agents, joint venturers, and successors and assigns, harmless from, and against, all causes of action, suits, claims, demands, judgments, liabilities, direct or indirect losses, damages, awards, penalties, fines, costs and expenses (including, but not limited to, reasonable legal fees) of any nature or kind, arising under or resulting from the Promotion. This indemnification obligation is in addition to, and not in lieu or limitation of, any indemnification obligations you owe StockX under the Terms of Service (including Section 17), and applies whether or not the claim also arises from a breach of the Terms.

8. Sample Rules

StockX provides the following example of Official Rules for illustrative purposes only and StockX does not guarantee this example will comply with the laws, rules and regulations in your jurisdiction or the jurisdiction in which the Promotion is being offered. You acknowledge and agree that StockX is not liable for any causes of action, suits, claims, demands, judgments, liabilities, direct or indirect losses, damages, awards, penalties, fines, costs and expenses (including, but not limited to, reasonable legal fees) of any nature or kind, arising under or resulting from your use of this example, in whole or in part.  

NO PURCHASE NECESSARY.  

Eligibility: Void where prohibited and outside [U.S.]. Open to legal residents of [the 50 U.S. states (and DC) who are 18 yrs+ (19 yrs+ in AL and NE, 21 yrs+ in MS)] at entry.  

Sponsor: [provide sponsor identification information, including contact information].  

Giveaway Period: Giveaway starts [12:00:01 AM ET] on [DATE]; ends [11:59:59 PM ET] on [DATE] (“Giveaway Period”).  

How to Enter: You will be eligible to enter when you make a purchase during the Giveaway Period or, to enter without making a purchase, complete the web form located at [INSERT WEB FORM] or send an email to [INSERT EMAIL ADDRESS] during the Giveaway Period. Once the Giveaway is pinned to livestream you must press “enter giveaway” to gain entry and be present to win.  

Limit: Limit 1 entry per person regardless of method of entry. 

Selection: On or around [date], Sponsor will randomly select the winner from among all eligible entries received during the Giveaway Period.

Prize: [Briefly describe the prize].  

Total ARV of prize: [$insert amount].  

Odds of Winning: Odds of winning depend on number of entries received. 

Notification: Winner(s) will be notified during livestream on [date]. 

Release: Promotion is in no way sponsored, endorsed or administered by, or associated with, StockX LLC or its affiliates (“StockX”), and by entering, you agree that StockX and its employees, representatives, and designees will be released from and shall be held harmless against, any and all liability for injuries, losses or damages to persons or property, including personal injury or death, resulting from participation in the Giveaway or any related activity, or acceptance of any prize.