The Beluga 2.0 has now officially been on the market for 2 full weeks, and it continues to outsell the competition by margins that are downright embarrassing. This week, the sneaker that came closest in sales volume was the “Win Like 96” Jordan 11, and it was outsold by the Beluga by a ratio of 12:1.
A more interesting story this week was the AF100 collection, which saw three different entrants making their Scoreboard debut. Travis Scott’s Air Force 1 proved to be the most popular sneaker from the collection, placing 4th in overall sales; it was also the most expensive of the three, with an average price of $341. The Acronym x Nike Lunar Force 1 also posted big numbers, landing it in 6th place, with an average price of $271, while the Roc-A-Fella Air Force One ended up in 8th, with an average price of $182.
In our Market Movers spotlight: the biggest price increase – in both absolute and percentage terms – belonged to the ultra-rare Pharrell x Chanel Human Race NMD, which climbed 23%, from $10,526 last week to $12,931 this week. On the flip side: the KAWS x Air Jordan IV saw the largest decline, tumbling 24%, from $1,701 to $1,131.
