Selling - October 29, 2021

All-In Pricing for UK Sellers

This article is part 32 of 25 in the series: How-To

As a global marketplace, StockX allows you to access the largest supply of current culture products available. Whether it’s pre-release, regionally limited, or “sold out” – our millions of customers from over 200+ countries allow you to easily secure those hard-to-find, coveted items.

To help our customers to find the lowest price around the world, we introduced All-In Pricing. You can read more about our global pricing models here, but in short, because of this new pricing change, UK sellers can enjoy a pricing advantage of up to 40% against global competition. 

All-In Pricing for Sellers

All-In Pricing is nothing but a positive for UK sellers. It decreases competition from international sellers and increases your profit and velocity. 

When on a StockX product page, the lowest Ask and highest Bid displayed to Buyers now takes into account any applicable duty charges, taxes and import fees based on where the seller and buyer are located. This encourages more competitive pricing, as buyers will be presented with the lowest Ask price available once any additional fees have been included. 

For example, any Ask listed by a seller in the US would include any additional fees and taxes before being presented as the Lowest Ask available to a UK buyer. Therefore, the price you see presented as the Buy Now price is the price you are competing against.

Where Can I Find AllIn Prices?

All-In Pricing is not included in the “View Asks” and “View Sales” data. This means you may see Asks listed here that are lower than the displayed lowest Ask, or Bids higher than the displayed highest Bid. This is because any applicable duties, depending on your location, have not yet been calculated and included.

Therefore, although your initial Ask was lower, or a higher Bid is listed, when calculating the buyer’s individual duties and taxes, they were matched with a lower “All-In” Ask, instead.

This is also why you might also see sales that have gone through for below your Ask price on the product page.

Using the same product example as above, let’s assume that a seller in the US holds the current Lowest Ask price of £155. If a UK buyer was to purchase from this seller, they would also be liable to pay additional duties and tax fees of around £70. These additional duties and taxes would take the total price of this item above the lowest Ask presented to the buyer, of £217.

What This Means for You

Since Asks listed by international sellers are subject to increased duty charges, your price will be prioritised for UK buyers – giving you a competitive pricing advantage against international sellers of up to 40%, depending on their country.

This means you can list your items for a fair market price, and still be the lowest Ask available to millions of buyers.

As a reminder, we define a UK buyer or seller as anyone with a billing address in the UK. If you are currently a UK buyer or seller using a non-UK billing or shipping address, we suggest updating your account information immediately to optimise your experience.

Advantages for Sellers

  • By including duties, taxes and fees on international listings, we’re giving UK sellers a competitive pricing advantage against international sellers.
  • By effectively matching UK buyers to UK sellers. This ultimately eliminates unnecessary duties and taxes on international purchases.
  • By encouraging intra-region trades, we are decreasing the carbon footprint associated with each order.
  • By matching UK buyers and sellers, we are streamlining the selling process, meaning faster payouts for sellers.

To find out what All-In Pricing means for buyers, click here. Thanks again for being a part of the StockX community.