For our latest DropX, we’re excited to be teaming up with Italian streetwear brand PAURA to support the latest evolution of their “Nothing To Fear” charity project.
Founded in 2010, PAURA represents an introspective journey through the lens of the designer Danilo Paura. Crossover is a statement in collections where streetwear and tailoring speak to each other, eliminating the concept of fear and moving beyond the limits.
This celebration of culture and youth serves as the framework for long-lasting and versatile products, rigorously crafted in Italy through the hands of established one-of-a-kind artisans. This commitment to extending beyond fashion sees PAURA constantly working with local partners that share the same values, goals and motivations.
To kick off their “Nothing To Fear” charity project, PAURA worked with Osimo based micro-pastry lab, Frolla, to create a special edition “Three Chocolate” traditional Italian Christmas Panettone. Located in nearby Osimo, Frolla provides opportunities for young disabled people to gain valuable work experience and skills.
“While hippocrates say “we are what we eat”, we need to stop to consider also “how” we eat, how we “digest” things, and how we develop them. PAURA wants to pursue a world beyond fear, built on the simple delight of making, where people can commit to each other and go beyond their limits.”
Following the successful first two chapters of “Nothing To Fear”, PAURA is taking its collaboration with Frolla to the next level, by releasing a limited edition long-sleeved tee – featuring the brand’s renowned green pantone.
“Nothing to Fear” third chapter, the first Italian DropX release, is set to be released on Thursday, December 10th at 12 PM GMT on StockX.com with a limited number of 50 pieces priced at £79. In addition, every customer will also receive a voucher to claim a free, three-chocolate Panettone, created by Frolla.
