Fear Of God had a better 2020 than most. While the world collectively recoiled and readjusted around a global pandemic, FOGās laid back, loungewear-centered brand ethos hit its stride. With the formal office getup thrown out the window, hoodies and sweatpants became the work from home uniform and sales of Fear Of God exploded on StockX, particularly through their Essentials line. Despite the fact that they didnāt release any product until July, Fear Of God Essentials was the third best-selling brand on StockX in 2020. The labelās popular logo hoodie was resold on StockX more than 23,000 times last year, outselling the next best item of the year, a Supreme Box Logo T-shirt, by more than 10,000 units. Now, only a few weeks into 2021, Essentials has already dropped their first collection of the year, keeping up with the healthy release schedule they established during the second half of 2020. If we had to guess, the Los Angeles brand wonāt be slowing down anytime soon, theyāll probably press on the gas even harder. Watch for this year to be the year that Fear Of God goes after the streetwear crown, challenging the industryās sitting champion, Supreme.
Fear Of God x adidas Coming Soon
Shortly before the end of last year, FOG founder and designer Jerry Lorenzo took to Instagram to announce that the label would be entering into a collaborative relationship with adidas, effectively ending the brandās previous partnership with Nike. The move came as a shock to the industry as its announcement was delivered just over one month after the release of the most recent Fear Of God x Nike basketball capsule collection. Officially named Fear Of God Athletics, the adidas partnership has been framed as the third pillar of the FOG Trinity, a clear reference to the brandās faith-based roots. The Athletics partnership will deliver both performance and lifestyle basketball inspired apparel in complementary fashion to the Fear Of God and Essentials brands. This collaboration has been described as more than just a traditional partnership and though it’s unclear on exactly what level, it sounds as if Jerry Lorenzo will be stepping in as the Creative Director for adidas Basketball. With the announcement arriving so late in 2020, it’s likely that the new line may not see an official product released until later in 2021, but we do know that this new chapter will begin to unfold this year.
Fear Of God Essentials Doesnāt Look Like Theyāre Slowing Down
After dominating the best-selling charts in 2020, Fear Of Godās Essentials imprint doesnāt look like theyāll be taking any time off. Their first release of 2021 dropped just two weeks into the year on January 15th, 2020, and included a restock of pieces that have already been released as well as several new apparel items including knit hoodies and denim jackets. The further exploration of knitwear and the addition of denim shows that the brand aspires to move beyond just the world of loungewear, establishing themselves as the go-to brand for well made jeans and sweaters as well as sweatpants and hoodies. While we certainly expect the label to continue releasing their increasingly popular logo hoodies and sweatpants, 2021 could be the year that Essentials begins to challenge other streetwear brands on a front that may end up being slightly more business-casual than weāre used to.
Fear Of God Mainline Returns To The Runway
Expect big things from Fear Of Godās mainline brand in 2021 as well. Last year the label returned to the runway, delivering an official baseball-influenced collection dubbed The Seventh Collection shortly after the release of the brandās collaboration with Ermenegildo Zegna. Serving as the primary reference point and inspiration for the Essentials pillar, Fear Of God will undoubtedly deliver even more sweats and suiting combos and hopefully a few more runway collections this year. Keep an eye out for high-powered collaborations and potentially a basketball-inspired silhouette evolution.
Our Hopes
If any brand on StockX has what it takes to blow 2021 out of the water, itās Fear Of God. Coming off a strong 2020 with no signs of slowing down, the brand now has three separate channels for producing and releasing products at just about every price point. Weāre hoping to see the Essentials line take their knitwear and denim game to the next level, opening up their catalog beyond the loungewear they currently do so well. On the Athletics side, weāre hoping to see just what this partnership has in store and what that means for adidas Basketball as a whole. And on the mainline brand side of things, weāre hoping to see more of what we saw last year; collaborations and runway collections that will leave us drooling.
