These are the seven main statistics that we use throughout our work. As we add more stats and terms we will update this list.
- Average Deadstock Price: The average sales price of all deadstock, mens sneakers sold on eBay over the past 12 months. We’ve removed fakes, outliers and auctions with multiple pairs.
- Total Sold: The total number of mens sneakers sold on eBay over the past 12 months (deadstock and used). We’ve removed fakes, outliers and auctions with multiple pairs.
- Price Volatility: A measure of how much we can expect deadstock price to fluctuate – it provides an average price range. A sneaker with an average DS price of $200 and a Price Volatility of 40% means that we can expect the price to be between $120 and $280. Price Volatility is calculated as standard deviation divided by average price.
- Resell Price Premium: A measure of how much more a sneaker sells for in the aftermarket, as compared to its retail price. A sneaker which retailed at $150 and now has an average price of $300 on eBay would have a Resell Price Premium of 100%. This is also known as “margin” or “markup”.
- Deadstock Price Premium: A measure of how much more a deadstock sneaker sells for, as compared to a used pair. A sneaker with a DS Price Premium of 100% means that the average price of a DS pair sells for twice as much as a used pair.
- Deadstock %: The percentage of deadstock pairs on eBay – as opposed to used. A Deadstock % of 60% means that 60% of all mens sneakers on eBay are DS, and 40% are used.
- Sold %: The percentage of eBay auctions which ended in a sale – as opposed to those which ended with no sale. This provides a snapshot of market availability: the higher the Sold %, the fewer pairs sitting on virtual shelves.