Sneakers - July 2, 2018

Last updated on July 10, 2018

At StockX We Believe the Only Reliable Business Model is Authenticity

Kevin Kosanovich

Kevin holds a Ph.D. in American studies and is an expert in American cultural history and hip-hop. He is the Senior Content Manager at StockX.

Being reliable and being authentic are two sides of the StockX coin. We wouldn’t exist without either. You can rely on the fact that your sneakers will be the real deal, every time because we go to extreme lengths to authenticate every product. We can make this promise because we know the culture and products, inside out.

Our History of Being Reliable:

It’s not just our authentication process that makes StockX the place to buy and sell sneakers, streetwear, watches, and handbags. From the beginning, there’s never been anything fake about StockX. We’ve got the cultural and marketplace skills on lock.

Don’t believe me? Check the history:

  • In 2012, Josh Luber created the ultimate sneakerhead data company, Campless
  • Josh wants to create a marketplace for sneakers using stock market methods providing the most reliable data possible
  • Quicken Loans head honcho and Cleveland Cavaliers owner Dan Gilbert is interested in creating a reliable stock market for consumer goods
  • In 2015, Josh and Dan meet, break bread, and StockX is born!
  • StockX is staffed with the smartest and most passionate people Josh and Dan can find, and StockX goes live in 2016
  • From sneakers, to streetwear, to watches, and handbags, StockX continually proves that the stock market of things not only works, but also is the best marketplace in the world
  • StockX processes over 700 million dollars in orders every year
  • We have over 350 employees
  • We received over 3.5 million asks, just in the last year.

Authentic Everytime:

Our Authentication process is second to none. We make sure the scammers and bootleggers don’t take your hard-earned cash.

Here’s how we work to always earn your trust and shut down fakes:

  • We have a 2-stage process for quality assurance
  • Step 1: Verification
    • During the verification process, we verify everything about the product.
    • We verify product accuracy
    • We verify size
    • We verify color
    • We verify condition
  • Step 2 is Authentication
    • We verify and perform a detailed review of the packaging
    • We verify and perform a detailed review of all product materials
    • We verify and perform a detailed review of product construction

Every product passes every single step in the authentication process before they reach the seller. Why do we do this? Why do we invest so much time and energy to train authenticators, and test and re-test every conceivable detail of every product? Simple: because it’s what we do.

This is StockX. Now you know.