The Family Drop: Maison Château Rouge x Hall Haus

There is no need to introduce the popular lifestyle brand Maison Château Rouge and its iconic collections inspired by African customs and traditions! It’s no surprise that it is one of the three French labels of The Family Drop whose purpose is to promote local independent companies and celebrities through the release of limited-edition products, exclusively available on StockX. This also offers a new experience to the StockX community in Europe.

The piece created by Maison Château Rouge for The Family Drop was graciously put forward by the four members of the Hall Haus group. These young designers from the Parisian suburbs take the concept of the “Hall” and infuse them into “Haus” (in reference to the Bauhaus art movement), through three main areas: object, experience, and teaching.

Before introducing the famous exclusive piece, here are a few words from the Team Maison Château Rouge and the Hall Haus about the concept of Family.

Herbby (H): What does Family with a capital “F” mean?

Maison Château Rouge (MCR): There are two types of Family: The one with blood ties we don’t choose and the one that we choose, friends and people with whom we have a certain affinity and with whom we share the same vision of the world.

Hall Haus (HH): Family with a capital “F” is Hall Haus Mob! (laughs) We are all in the same boat, like in One Piece.

H: What are the most important elements that connect Maison Château Rouge and Hall Haus?

MCR: There are several elements. First, the connection between our “Parisian suburban origins”. Then, our common desire to move forward and change the rules. We do it through fashion and they do it through design. They were inspired by our cultural and social background and so were we. We are doing this together to bring something new. This collaboration means a lot to us because it’s exactly what we have been trying to do with Maison Château Rouge. There’s also the fact that we are positioning our suburban and African cultures on the same level as any other culture.

HH: Africa and authenticity. We mix urban culture and modern design, that’s our brand’s identity. What we like about Maison Château Rouge is that they take responsibility. This is something we have studied a lot and we love the idea that we have to stand up for ourselves and claim our culture. We come from Hip-Hop, which is a real culture, and the fusion of our identity with this other culture represents nothing more than strength. As a result, we put our unique style into the design and Youssouf (MCR) puts his essence into his clothing, along with all his partnerships with local artists from Africa. We also recognized his association with Les Oiseaux Migrateurs and we are very committed to his message!

Just as Youssouf and Maison Château Rouge make sure to work with people from their community, we also try to make people believe in the importance of design, on our scale. I think that on both sides, we have this will to give back what we have been given, in a matter of course, without making any mistakes.

H: How do you manage to spread this idea of Family to your customers/community?

MCR: It’s pretty simple for us. Our store acts as an office, so customers are directly involved in our world, giving them the opportunity to interact with the whole team that is there. Even in our way of greeting and talking to our customers, we include them in the team so it creates a community, exactly like a Family.

HH: Teaching is one of our most important values. In our program, we always had a teacher who believed in us and who guided us. So, we give that back to young people by making speeches in schools. We have done it at the ENSCI and the Kourtrajme school. We also have worked with schools in our hometowns through our “Triade” program: we carry out a design project based on three general subjects in secondary school. The goal is to give new abilities to the students so that they understand these subjects differently and have another vision of education.

During Ramadan, we organized meals with our business partners and other speakers: The program manager at M6, employees of a consulting firm, and an advertising agency… We also created the program “Go Ask Hall”: we meet people who are interested in our concept, we talk to them, they can propose projects, we develop collaborations… This is also how we keep the concept of Family and our community alive.

H: What does “The Family Drop” mean to you?

MCR: To begin with, we appreciated the way we were put in contact with StockX. We find the concept of the platform interesting and innovative. We like these new ways of purchasing and we are in the middle of it. It comes back to what we said above, about shaking up the system with new ideas by marketing products differently, while adding a partnership with an organization like ours and a group of people who are friends before being business partners, that’s powerful. A lot of people think that you can’t do business as a family, but you can and that’s the case with “The Drop Family”.

HH: “The Drop Family” represents the concept of Family that we described at the beginning. We were asked by Pascale and Maison Château Rouge, we couldn’t say no, and the project is interesting. We bought the AJ1 and being dressed by MCR for the campaign represents us. Also working with Super Vision Office, it’s perfectly reasonable, we’ve already called on them to dress us for shoots. We give back to the Family what the Family gave to us!

H: How does the green “Young Cut” unisex T-shirt reflect the unifying dynamic of this StockX initiative?

MCR: It’s cool to be able to revive one of our best sellers using the green of the StockX logo. It was important for us to make this design statement!

Discover Maison Château Rouge for “The Family Drop” from July 22 at 5:00 pm, only on StockX.