Unlike other forms of current culture such as film or art, Twitch enables audiences to connect with their favorite streamer in the midst of them performing or creating. This engagement creates a different level of community, one bonded together by their collected love of gaming and the mutual relationship that exists.Ā
This year at TwitchCon in Amsterdam is special as it represents a celebration for the community. During the uncertainty of the COVID-19 pandemic, steamers took to their platforms as a means to escape from the harsh realities of the world, connecting with audiences on a more personal level. TwitchCon 2022 will allow fans to once again connect with their favorite streamers. On the flip side, streamers will get the opportunity to grow their brand image, putting their personalities and interests out to the world.
This TwitchCon, StockX Twitch streamers are Owning It ā showing off their individuality, personal style, and using their platform as a means of self-expression and art. These five Twitch streamers have provided StockX with their favorite fits available now on the platform ā a dope new way of articulating their personal swag and community building.
Ebonix
UK Twitch Ambassador Ebonix is a firm believer in owning your own image ā unapologetically being yourself. With passions for food, gaming, and fashion, she believes there’s nothing more fulfilling than wearing clothes that align with self-expression.Ā
“Confidence is key and as a plus-sized woman who doesn’t always see herself or style in mainstream fashion, the hunt for outfits that not only fit right but make me feel amazing, never ends,” Ebonix said. “When you see me, I don’t need to shy away. This fit is confidence and this outfit is unapologetically me.”Ā
For her favorite StockX fit, Ebonix chose to start with the Ivy Park adidas Super Sleep 3 Strap on feet. On body, she chose the gender neutral Ivy Park cargo sweatpants in dark green, a great compliment to the hints of green on the sneakers. Up top, she chose the adidas Ivy Park Mesh Sleeve Bodysuit in dark green/hi-res yellow to complete the uniform fit. Finishing off the uniform, Ebonix chose the adidas Ivy Park Belt Bag in yellow, a perfect contrast to dark green.
KojiĀ
UK streamer Koji finds inspiration in fashion, art, and music ā viewing fashion specifically as a vehicle to express your individuality and identity. For his StockX fit, Koji went with an all-black look, demonstrating that you don’t need bright colors to stand out when you walk in a room.Ā
“For as long as I can remember, clothes have always been a huge part of my identity,” Koji said. Often, I’ll dress in a way that expresses myself and the way I’m feeling in that momentā¦I can’t think of a single time I’ve seen someone rock an all-black fit that didn’t look slick and confident.”Ā
On feet, Koji picked the iconic Nike Dunk Low Next Nature in black and white, accompanied by the Supreme x Nike Arc Corduroy Cargo pants in black. Up top, he picked the Palm Angels Mock Neck Logo Oversized T-shirt from spring/summer 2022 and finished the fit with the Supreme Side Bag from spring/summer 2022.Ā
BagheraJones
BagheraJones is a Swiss cat-mom living in France who is a variety streamer, producing content centered around interacting with her community. She started liking clothes after understanding how fashion enables her to feel bold ā conveying to the world how she feels.Ā
“As a former designer, I’ve always been sensitive to shapes and colors,” BagheraJones said. “We live in a world where aesthetics prevail but it’s our role to rewrite these codes every day, and to be as creative as our imaginations allow us to be.”Ā
For her fit, BagheraJones chose a fashion-forward, athletic fit that plays with silhouettes and shapes. On body, she chose the Nike x Ambush Women’s Crop Top,Ā Nike Ambush Moto Jacket, and Nike x Ambush Motorcycle Pants. On feet, she chose the Nike Air Max Koko in triple black, a shoe that blends the design profile of a sneaker and a comfortable athletic sandal. To complete the look, BagheraJones picked the Casio G-Shock Data Bank watch.
Farbenfuchs
Farbenfuchs loves and lives by cosplay, building a dedicated community on Twitch that supports her creative ideas and endeavors. This love for cosplay has naturally translated to fashion, where Farbenfuchs believes it’s not important to look on trend, but rather to feel comfortable in your clothes.Ā
“Over time, I have stopped worrying about what clothes people think I should wear but instead, focused on catering to my mood and my identity,” she said. “This shift in mindset gives me the opportunity to express myself while feeling good.”Ā
For her StockX fit, Farbenfuchs chose a smart casual look, starting with the adidas Ivy Park Crop Suit Jacket as the main statement piece. On body, she chose the adidas Ivy Park Long Sleeve Mesh Crop Top and adidas Ivy Park Mesh Panel Tights. On feet, Farbenfuchs kept it classic with the adidas Yeezy Boost 350 V2 in the ash pearl colorway. To complete the look, she chose the Supreme White Rabbit Pin, a perfect accessory to pin on the blazer.Ā
JakenBake
“When was the last time you did something for the first time” is the perfect phrase that encapsulates JakenBake’s streaming philosophy. Some days, he’s streaming his favorite games, writing and producing K-pop music, and other days heās bringing the camera to his travels, sharing the world with his audience.Ā
“As an IRL streamer I love to find the perfect mesh between street fashion and comfort,” JakenBake said. “I usually choose clothes that are simple and comfortable enough to wear day to day while traveling and IRL streaming.”Ā
For his comfortable fit, JakenBake chose the Gucci x The North Face Oversize T-shirt in beige, and the Kith for adidas Terrex Hoodie, a perfect and comfortable pairing during his IRL adventures.Ā JakenBake’s wry sense of humor and wide array of activities keeps his audience guessing about where he’s headed next.Ā
“I own It by finding unique pieces that correlate with the fast-paced, on-the-move lifestyle I live,” he said.
Own It at TwitchCon 2022Ā
The evolution of Twitch has seen a diversityĀ of cultures and peopleĀ organize under one platform, a means to convey their collected interests in current culture. Fashion and gaming have started to merge over the past decade thanks to a myriad of collaborations between streetwear brands and eSports teams, a natural partnership that has seen Twitch streamers enter the fashion ecosystem with confidence and conviction.Ā
This TwitchCon, StockX and our partnered streamers are owning their platforms with confidence and self-expression at the forefront of their ethos. Like streaming, fashion is a medium to personify your identity, mood, and energy.Ā Owning it is all about inclusivity and self-expression, breaking down norms and boundaries along the way.Ā